What is SEO and do I even need it?

SEO Explained

Okay, let’s cut to the case – Search Engine Optimisation or SEO, is the practice of making your website as easy as possible for Google to check out and review, and thus increasing the chances of your website being highly visible on Google.

So the goal is that when someone searches on Google for something related to your business, your website appears on the 1st page.

Now if it’s done right, it can be highly profitable for your business.

Around 80% of a website’s traffic can come from people searching for your services and products.

SEO can help you bring a MASSIVE amount of visitors to your website on an ongoing basis (and the right type of visitors – ones who are actually looking for what you offer, be it a product or service).

As a business owner or decision maker at a business, it makes a lot of sense then for you to optimise your website for search engines.

SEO can make you a ton of money in sales and business.

On an ongoing basis.

And who wouldn’t want that, right?

By optimising your website for search, you can get your business in front of more people (and the right people) who are actually searching for what you do.

And the best thing is, once you’re highly visible on organic search engine results, that traffic is “free”.

You don’t pay for people clicking on your listing and visiting your website.

If you’d like to discuss how to use SEO to effectively grow your business, hit the button below and let’s have a no-obligation chat.

I also regularly post helpful (well… hopefully they’re helpful) guides and How-To’s so you can do a lot of the basics yourself without having to pay an SEO agency or freelancer.

You can check out these posts over here.

Some questions I’m often asked

What exactly is SEO?

SEO stands for “Search Engine Optimisation”. SEO is about making your website as easy as possible for Google to review it, and understand what it’s about. And then from there, to get it ranking on the 1st page of Google for your given products and services.

Do I even need SEO?

Controversial statement ahead – not everyone needs SEO. If you’re an alcohol brand or a B2B or someone who works with government institutions, the reality is your business doesn’t really need SEO. SEO works best when your target market is searching on Google for your offering (your product or service).

Does SEO really work?

If done right, SEO can help you bring a massive amount of visitors to your website on an ongoing basis (and the right type of visitors – ones who are actually looking for what you offer, be it a product or service). Just watch out for the shady SEO agencies and marketers who promise the world without getting any results.

How long does it take to see results?

Depending on your website, you should start seeing a gradual improvement in organic traffic and rankings from month 2 onward. And it is a gradual, ongoing improvement, it’s not a case of seeing nothing for 6 months and then suddenly “boom” your website is exploding with traffic.

Is SEO a once off thing?

Yes and No. While you can often see some quick wins by doing some once-off work, to get the full benefit, you should be treating SEO as an ongoing thing. Don’t just think you can do a couple of clever things and then that’s it, sit back and watch the traffic roll in. Doesn’t work like that.

How much does SEO cost?

How long is a piece of string? The cost varies according to whether you’re asking a large SEO agency, or an SEO consultant or freelancer. Best advice? Shop around, and ask what sort of guarantees they have in place to protect you from throwing your money away.

Do I need to hire someone for SEO?

SEO doesn’t have to be rocket science. If you have the time to read up and understand the process, you can manage things yourself. It is quite time consuming though, which is why most businesses would rather hire someone to SEO for them, while they focus on growing their business.

Should I use an SEO agency or SEO freelancer?

Either option should be able to do the job. Using a freelancer or consultant will often cost less than an agency though. But as with all things, shop around, get some quotes and make a judgement call.