Let me tell you a story…

About Us pages are usually these generic copy-and-paste jobs from a corporate mission statement, or an obnoxious “we-are-not-your-typical-agency” bit of marketing fluff which ironically is very much like your typical agency.

(I’m not going to lie, I briefly thought of doing the marketing fluff bit too).

Thankfully, sanity prevailed – so I thought I’d be slightly different and tell you a brief story instead.

Because, that’s also a little marketing trope you often hears these days #storytelling.

So let’s rewind to March 2020.

After nearly two decades of working in the digital marketing space for both agencies and corporates, I had just taken a leap of faith and launched my own consultancy at the close of 2019.

"Yes, this is exciting!"
“I love my work, clients are going to roll in, let’s make some magic, baby.”

Of course, with my luck, we were then hit with a once-in-a-generation global pandemic.

Businesses needed to batten down the hatches.

The world came to a standstill.


[those are meant to be crickets btw]


Had I made the wrong decision?

Would I need to dust off my LinkedIn profile and jump back into the corporate world?

But then, something unexpected happened.

As companies everywhere tightened their belts, they started to search for more intelligent, cost-effective methods to hit their targets.

The value proposition of a highly skilled, experienced digital marketing consultant (ie: me) versus a traditional agency, laden with overhead costs, began to make a lot more business sense.

Business picked up.

Then it picked up some more.

And then it really skyrocketed.

Fast-forward to today, and I find myself lucky enough to be working with some leading companies, both locally and globally.

Often the one behind the curtain, working quietly to help marketing and business development teams shine.

If you’re reading this, you’re likely interested in collaborating.

So, let me explain what I do, what I don’t do, and what you can expect if we decide to work together.

A small but tasty menu

So you know how when you walk into a restaurant with a tiny menu, and you instantly know every dish there will be amazing?

That’s how I approach my services.

Instead of trying to be a jack of all trades, I zero in on what I can do best for my clients.

I’ve carved out a niche in B2B marketing, offering solutions like lead generation, LinkedIn advertising, email marketing, and SEO.

What I don’t do?

Social media advertising.

So, if you’re a consumer brand looking to grow on platforms like Meta – Facebook, Instagram, etc., I’m probably not your guy (though I can definitely recommend some experts in that area).

Your business is my business

So when I read over this section I actually cringed a little because it sounds like such a cliché, but this is something that I’ve genuinely strived for since starting my consultancy.

I treat my clients’ businesses as if they are my own.

This means I’m never going to treat you like just another client that gets invoiced every month.

I’m going to look at your marketing holistically, think of different ways we can achieve growth, hit you with ideas outside of the norm.

If I take you on as a client, I eat, sleep and breathe your business.

Slightly obsessive?


But it works for me, and it definitely works for my clients too.

A personal touch

I strive to veer away from the typical agency model.

As a consultant, I offer a personalised service – you’ll always deal directly with me, ensuring open access to every detail of our collaboration.

With some clients, I supplement their existing marketing teams, while for others, I serve as their de facto marketing head.

If you’re a marketing manager reading this, my goal is often to work behind the scenes and make you look amazing.

Here's some other benefits you get out of working with me:

  • Results-driven: In the B2B sphere, it’s less about fluffy metrics like brand awareness and ad impressions, and more about filling up your sales pipelines.

  • Simplicity: I avoid overcomplicating things with digital smoke and mirrors, and I’m not a fan of jargon. I like to keep it straightforward, cut the fluff, and make some magic.

  • Transparent: Although sometimes that magic falls flat. We will try things out and sometimes they won’t land. In those – admittedly rare instances – we will dust ourselves off, evaluate and switch to a Plan B.

  • Cost-effective: I operate remotely, serving clients worldwide. Without a high-rent office in a trendy newly-gentrified neighbourhood, I can deliver premium service to your business without the premium price tag.

  • Not a Jerk: The industry might be crawling with them, but I can assure you, I’m not one of them. I’ve been reliably informed that I’m rather pleasant and easy to work with, whether it be with your partners, agencies or any other stakeholders.

And that's a wrap

I hope that gives you a clearer picture of who I am and how your business can benefit from our collaboration.

If you’re interested in exploring this further, let’s set up an obligation-free consultation.

Just click the button below, and we’ll take it from there.

Look forward to chatting to you.

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