LinkedIn Marketing: Get in front of your exact target audience and get high quality leads

How to Expand Your Reach and get High Quality Leads with LinkedIn Marketing

Are you trying to target a professional audience and generate high-quality leads for your business?

By utilising LinkedIn marketing and advertising, I can help you create and execute a results-driven approach that will:

– Amplify your business
– Attract your ideal customers or clients
– Retain your existing ones
– Help you drive real business growth.

Are you grappling with any of the challenges below?

“Our LinkedIn presence isn’t generating enough leads or connections.”

“We’re not effectively leveraging LinkedIn for thought leadership.”

“Our LinkedIn content isn’t engaging our target audience.”

“We need to improve our company’s LinkedIn profile and presence.”

“Our LinkedIn advertising efforts are not delivering the desired results.”

“We’re struggling to grow and engage our LinkedIn company followers.”

“Our LinkedIn outreach and prospecting efforts are not effective.”

“We need to explore new LinkedIn marketing tactics to stand out from our competitors.”

The good news? I can help you make better use of LinkedIn and solve these issues (and more). Hit the button below to schedule a complimentary consult.

Ready to set up a call?

What is LinkedIn advertising in layman's terms?

LinkedIn advertising (or marketing) is a powerful tool that allows you to reach a professional audience by placing sponsored content, display ads, and sponsored messages within the LinkedIn platform.

With 900+ million members worldwide, LinkedIn offers a unique opportunity to target and engage with decision-makers, influencers, and potential customers in a professional setting.

Where it differs from say Meta (Facebook / Instagram) or Twitter, is that with LinkedIn’s advanced targeting capabilities, you can focus in on the right level of decision maker with almost laser like precision.

You’re able to specify exactly who should see your messaging, and you’re able to target people by their job title, industry they work in, their company employee size, their level of experience etc.

This allows you to serve highly relevant ads to the right audience – driving engagement, lead generation, and conversions.

“Is LinkedIn advertising really worth it? How would it add value to our business?”

If the above wasn’t clear enough, there are several other reasons why LinkedIn advertising should be a part of your marketing mix:

  • Access to a Professional Audience: LinkedIn is the world’s largest professional network, providing you with a unique opportunity to reach decision-makers and influencers in various industries.

  • Precise Targeting: As mentioned earlier, LinkedIn’s advanced targeting options allow you to reach your ideal customers based on criteria such as job title, company size, industry, and seniority level.

  • High-Quality Leads: LinkedIn members are more likely to be in a professional mindset when using the platform, making them more receptive to business-related content and offers.

  • Increased Brand Visibility: LinkedIn advertising can help you build brand awareness and credibility among your target audience, positioning your business as an industry leader.

My topline methodology for LinkedIn marketing and advertising

Ask any top LinkedIn marketing agency or expert, and they will say the same thing – before jumping into any ads, start off by gaining a thorough understanding of the business, the industry, the target audience and the overall objectives.

And that’s exactly my approach to LinkedIn marketing.

By taking a step back and deep diving into your business (“measure twice, cut once”), it ensures that our advertising and marketing efforts are aligned with your goals and tailored to your specific needs.

My topline methodology for LinkedIn advertising would typically include:

  • Audience Identification: I analyse your target market and develop detailed audience personas to guide our advertising efforts.

  • Ad Creative Development: I design eye-catching ad creatives that resonate with your target audience and drive engagement.

  • Campaign Setup & Targeting: I set up your LinkedIn advertising campaigns, applying precise targeting options to reach your ideal customers.

  • Performance Monitoring & Optimisation: I continuously monitor your campaigns, making data-driven adjustments to improve performance and maximize ROI.

The steps involved in setting up and running LinkedIn marketing and advertising

Right, I’ve explained my basic methodology above, but let’s break things down further into a more granular level, and outline the actual steps involved in effective use of LinkedIn as a marketing channel.

When it comes to the actual nitty gritty of LinkedIn advertising, I follow a step-by-step approach similar to the following:

Campaign Strategy

I develop a comprehensive LinkedIn advertising strategy that outlines your goals, target audience, ad formats, and budget allocation.

Ad Creative Development

I create compelling ad creatives, including images, headlines, and ad copy that resonate with your target audience and drive engagement.

Campaign Setup

I set up your LinkedIn advertising campaigns, selecting the appropriate ad formats and targeting options to reach your ideal customers.

Performance Monitoring

I continuously monitor your campaigns, analysing key performance metrics and making data-driven adjustments to improve results.

Reporting & Analysis

I provide regular reports on your LinkedIn advertising performance, highlighting insights and recommendations for future optimisation.

Sound good?

If you’re needing some help reaching a professional audience, generating high-quality leads and wanting to drive business growth, hit the button below and let’s have an initial chat to see where I may be able to assist.

Ready to set up a call?

Industries or businesses that can benefit from LinkedIn marketing

As a professional networking platform with over 900 million members worldwide, LinkedIn marketing can benefit a wide range of industries and businesses, particularly those that target a B2B audience.

Some industries that can specifically benefit from LinkedIn marketing and advertising include:

Technology and Software

With many decision-makers and professionals in the technology industry active on LinkedIn, it’s an ideal platform to promote your technology and software products and services.

Professional Services

LinkedIn is a platform for professionals, making it an ideal channel for professional services. If you’re part of a law firm, an accounting practice or a consulting agency, it’s a great platform to connect with potential clients and establish yourself as a thought leader in your respective industry.

Recruitment and Human Resources

If you’re in recruitment and HR, you will already know that LinkedIn is an excellent platform to find top talent and build a strong employer brand.


If you’re part of a hospital, clinic or pharmaceutical company, you can leverage LinkedIn to engage with other professionals in your industry and better promote your services.

Marketing and Advertising

With many potential clients and companies active on LinkedIn, it’s a great platform for you to showcase your marketing and advertising expertise and connect with generate new business.


LinkedIn can be a valuable platform for universities, colleges, and other educational institutions. You can connect with alumni, students, and potential students, as well as to promote your programs and courses.

Financial Services

All your prospective clients are active on LinkedIn. So it’s an excellent platform for you to generate new business and establish your company as an industry thought leader.

Again, these are just a few examples of industries that can benefit from LinkedIn marketing (there are many, many more).

Pretty much any B2B business can use LinkedIn to promote their products or services and build their brand among a professional audience.

Some questions I’m often asked when it comes to LinkedIn advertising and marketing

Here are some questions I often get asked when it comes to LinkedIn advertising.

Chances are, as you were reading the above, you were asking the same questions.

Well, here are the answers.

What is LinkedIn advertising?

LinkedIn advertising is when you use paid ads on the LinkedIn platform to promote your products, services, or content to a targeted audience of professionals.

In simple terms, tt’s a way to get your brand in front of the right people, at the right time, in a professional environment.

Why is LinkedIn advertising important for B2B businesses?

LinkedIn is a professional networking platform with a high concentration of business professionals and decision makers.

This means that it’s THE perfect platform for B2B businesses to reach their target audience with highly targeted and effective advertising campaigns.

By using LinkedIn advertising, B2B businesses can connect with decision makers and generate leads that are more likely to convert.

What are some common types of LinkedIn advertising campaigns?

There are obviously different ways to skin a cat, and campaigns would vary quite a bit from client to client, depending on your objectives.

Some of the most common types of LinkedIn advertising campaigns however, would include the likes of sponsored content, conversation ads, and display ads.

Sponsored content would be the stuff you see when you scroll through your news feeds, while conversation Ads are delivered directly to your inbox.

Display ads appear on the right-hand side of the LinkedIn desktop interface.

How can I target my LinkedIn advertising campaigns?

There are MANY ways you can target your ideal customer on LinkedIn.

You can target based on a range of factors, including job title, industry, location, and more.

You can even target specific companies, which is perfect for account-based marketing campaigns. This ensures that your ads are seen by the people who are most likely to be interested in your products or services.

How can I create effective LinkedIn ad copy?

Effective LinkedIn ad copy is generally clear, concise, and tailored to your target audience.

Remember that you are going to be competing with a number of other brands, so use attention-grabbing headlines, personalised language, and clear calls to action to improve click-through rates and conversion rates.

It’s easier said than done,  but by ensuring your ad copy is relevant and compelling, you’ll increase the chances of people engaging with your ads.

How can I measure the success of my LinkedIn advertising campaigns?

It obviously all comes down to what your objectives are (eg: brand awareness, conversions, downloads etc.)

To measure the success of your LinkedIn advertising campaigns, you would typically track key metrics such as impressions, clicks, click-through rates, and conversion rates.

It’s important to keep a close eye on this, as it will help you identify areas for improvement and optimise your campaigns over time.

By analysing these metrics, you can refine your targeting, adjust your bids and budgets, and improve your ad copy to increase your ROI.

How can I optimise my LinkedIn advertising campaigns for better results?

The easiest way to optimise your advertising campaigns would be to hire me to do them for you 😊

Alternatively, there are many optimisation techniques you can use for LinkedIn advertising campaigns.

These include targeting specific audiences, testing different ad formats and copy, and adjusting your bids and budgets based on performance data.

By experimenting with different strategies and analysing the results, you can continually improve the effectiveness of your campaigns.

How important is visual design for LinkedIn advertising campaigns?


Visual design is extremely important for LinkedIn advertising campaigns because it can ultimately impact the effectiveness of your ads.

A visually appealing and easy-to-read ad can improve engagement and conversion rates.

So don’t try and be too clever. Make sure your ads are professional, eye-catching, and easy to understand.

How can I use retargeting in my LinkedIn advertising campaigns?

LinkedIn retargeting allows you to target ads to people who have already interacted with your business or website.

This can be done using website retargeting, contact targeting, or account targeting.

It sounds obvious, but by targeting people who have already shown an interest in your business, you are far more like to “convert them” and with that improve the overall ROI of your campaigns.

How can I use LinkedIn advertising to generate leads?

LinkedIn advertising was pretty much designed for generating leads.

It can be smartly used to generate leads by offering lead magnets or gated content in exchange for contact information.

In fact, there’s even a “lead generating” form ad format you can use.

If you’re trying to generate high-quality leads for your business, LinkedIn advertising should definitely be in your marketing mix.

Ready to generate high-quality leads and gain more business with LinkedIn?

Hopefully the above has given you a good overview of why – and how – LinkedIn advertising can benefit your business and really move the dial in terms of your business growth.

Seeing as you’re still reading this, I’m going to take a guess and say you’re quite interested to know more, so let me help you unlock the full potential of this powerful marketing channel with my proven LinkedIn advertising approach.

Hit the button below to schedule a complimentary consultation with me today, and let’s discuss how we can work together to gain more qualified leads for you, elevate your brand, and generate more business revenue.

This would just be an initial “no obligation” call – no hard sales pitch from me – but at the very least you will walk away with some initial insights into how you can better use LinkedIn for your business.

What are you waiting for?

Hit the button below and let’s set up a call.

Let's have a discussion

How LinkedIn advertising can benefit your business

If used smartly, LinkedIn advertising can help you reach your ideal customers and – more importantly – close more deals.

Curious to know more?

Hit the button below, and let’s set up some time for an initial discussion around this.

“Shaun’s LinkedIn advertising expertise has been invaluable in helping us hit the right audience and grow our business. He consistently generates high-quality leads that convert into paying customers.”

Marketing Director
Technology Industry,