Can I ask our SEO agency to work directly with our sales ops team?

Yes, you can absolutely ask your SEO agency to work directly with your sales ops team. This collaboration can streamline processes, align goals, and improve overall business performance. By integrating SEO insights with sales data, your teams can create a cohesive strategy that drives both traffic and conversions.

Why This Matters

In many companies, sales and marketing teams often work in silos. This separation can lead to missed opportunities. Imagine your sales ops team sitting on valuable customer insights that could inform your SEO strategy. For instance, a B2B company might discover that certain keywords align with high-converting leads. By sharing this with your SEO agency, you can focus on optimising for these terms, potentially boosting both traffic and sales.

Moreover, SEO isn’t just about getting more visitors to your site; it’s about attracting the right visitors. When your sales ops team and SEO agency collaborate, you’re more likely to attract visitors who are genuinely interested in what you’re selling. This alignment can lead to better lead quality and, ultimately, higher sales.

How to Make It Happen

Getting your sales ops team and SEO agency on the same page doesn’t have to be complicated. Here’s how you can facilitate this collaboration:

• Set Clear Objectives: Start by identifying shared goals. Whether it’s increasing website traffic or improving conversion rates, having a common objective keeps everyone focused.

• Regular Meetings: Schedule regular catch-ups between the two teams. This ensures that insights are shared and strategies are aligned.

• Data Sharing: Encourage open data exchange. Sales data can inform keyword strategy, while SEO insights can help sales teams understand market trends.

• Feedback Loop: Create a system for continuous feedback. This helps both teams adjust strategies in real-time based on what’s working and what’s not.

• Use Collaboration Tools: Implement tools that facilitate communication and data sharing. This can be as simple as a shared drive or a more sophisticated CRM system.

By following these steps, you can create a seamless collaboration that benefits both your sales and SEO efforts.

The Human Touch

Let’s be honest. Sometimes agencies and internal teams don’t play well together. It’s like trying to get cats and dogs to live in harmony. But when they do, magic happens. Your seo agency should be open to this kind of partnership. If they’re not, maybe it’s time to find one that is.

Remember, your sales ops team understands your customers. They know what makes them tick. Your SEO agency? They know how to get those customers to your site. When these two forces join, you create a powerhouse. It’s not just about better rankings on Google; it’s about driving real business results.

So go ahead, get them talking. You might be surprised at what they can achieve together.