Can I bundle SEO with website performance or accessibility metrics to strengthen the case?

Yes, you can bundle SEO with website performance and accessibility metrics to strengthen your case. This approach demonstrates a holistic strategy, showing how SEO enhancements can lead to improved user experience and broader digital success. By integrating these metrics, you provide a more comprehensive view of your website’s effectiveness and potential for growth.

Why This Matters

Let’s face it: SEO isn’t just about keywords anymore. It’s about creating a seamless experience for users. Website performance and accessibility are key players in this game. Google, for instance, considers page speed as a ranking factor. If your site takes ages to load, users will bounce faster than a Springbok on a hot day. That’s bad news for your rankings.

Consider a B2B SaaS company. They might have a killer product, but if their website is sluggish or inaccessible to some users, potential clients could be turned off. By focusing on SEO, performance, and accessibility, they not only attract more visitors but also keep them engaged. This trio can be a powerful selling point when pitching to stakeholders.

Steps to Bundle Effectively

Bundling these elements can be straightforward if you know what to focus on. Here’s how you can make it work:

• Audit Your Site: Start with a comprehensive audit. Look at SEO, performance, and accessibility to understand your current standing.

• Identify Quick Wins: Find areas where small changes can make a big impact. Improving page load times or fixing broken links can boost both SEO and user experience.

• Use the Right Tools: Tools like Google Lighthouse can help you evaluate performance and accessibility alongside SEO. It’s like having a Swiss Army knife for your website.

• Communicate the Benefits: When presenting to stakeholders, highlight how these improvements can lead to better engagement, lower bounce rates, and ultimately, higher conversions.

Bundling these metrics not only strengthens your case but also provides a roadmap for continuous improvement. It’s not just about ticking boxes; it’s about creating a website that users love and search engines reward.

The Bigger Picture

Here’s the thing: SEO is evolving. It’s not just about search engines anymore. It’s about people. Real people. When you focus on performance and accessibility, you’re putting users first. And that’s what Google wants too.

Think about it: a fast, accessible site is more likely to keep visitors around. They’re more likely to engage, convert, and return. And that’s where an seo optimisation expert can make all the difference. They can guide you through the maze of SEO, performance, and accessibility, helping you get better rankings and a more loyal audience.

So, yes, bundle those metrics. Use them to paint a fuller picture. Show how they interconnect and drive real results. It’s not just a strategy; it’s the future of digital marketing.