Can I Push Back on Low-Impact Keywords in Our SEO Deliverables?

Yes, you can and should push back on low-impact keywords in your SEO deliverables. Low-impact keywords often attract minimal traffic and do not align with your business goals. Focusing on high-impact keywords will improve your visibility and drive more relevant traffic to your site.

Why Keywords Matter More Than You Think

Keywords are the backbone of any SEO strategy. They guide the content you create and influence how search engines rank your pages. When you’re dealing with low-impact keywords, you’re essentially investing time and resources into something that might not deliver the results you need. Imagine running a B2B software company and targeting keywords that attract hobbyists rather than decision-makers. It’s like casting a net in the wrong pond.

Low-impact keywords might seem harmless, but they can dilute your efforts. Your SEO deliverables should focus on terms that align closely with your business objectives and customer intent. If your SEO agency is pushing low-impact keywords, it might be time to reevaluate their strategy or have a candid conversation about your goals.

How to Address Low-Impact Keywords

Addressing low-impact keywords in your SEO strategy doesn’t have to be a daunting task. Here’s how you can tackle it:

• Evaluate Keyword Relevance: Check if the keywords align with your business goals. Are they bringing in the right kind of traffic?

• Analyse Search Volume: Low search volume often equates to low impact. Focus on keywords that have a healthy search volume.

• Consider User Intent: Are the keywords attracting users who are likely to convert? User intent is crucial for meaningful engagement.

• Consult Your SEO Specialist: If you’re unsure, consult a search engine optimisation expert. They can provide insights and refine your strategy.

• Monitor and Adjust: SEO isn’t set in stone. Regularly monitor your keyword performance and make necessary adjustments.

By focusing on these steps, you can ensure your SEO strategy is aligned with your business goals and driving the right traffic. It’s not just about getting visitors; it’s about getting the right visitors.

A Word on Standing Your Ground

Let’s be honest. Pushing back on low-impact keywords can feel a bit awkward, especially if you’re working with an agency. But remember, you’re the one who knows your business best. If something doesn’t feel right, speak up.

Sometimes, agencies might suggest a broad range of keywords to cover all bases. While this can be useful, it can also spread your efforts too thin. If you’re unsure about the keywords being targeted, ask questions. Get to the bottom of why certain terms are being prioritised over others.

If you’re looking to improve rankings on Google, it’s essential to focus on quality over quantity. Your SEO strategy should be tailored to your unique business needs, not a generic one-size-fits-all approach.

So, next time you’re reviewing those SEO deliverables, don’t hesitate to question the low-impact keywords. Your bottom line will thank you.