Can I track SEO-assisted conversions in our attribution reports?

Yes, you can track SEO-assisted conversions in your attribution reports. By using tools like Google Analytics, you can identify how organic search contributes to conversions, even if it wasn’t the final touchpoint. This helps you understand the full value of your SEO efforts beyond direct conversions.

Why Tracking SEO-Assisted Conversions Matters

Understanding SEO-assisted conversions is like seeing the whole picture of your marketing efforts. Many businesses focus solely on last-click conversions, missing out on the broader influence of SEO. Imagine you’re running a SAAS company. A potential customer might first find you through a blog post, then return later via a direct link to finalise the purchase. If you only track the last click, you’d miss the SEO’s role in initiating that journey.

SEO is often the unsung hero, nudging users towards conversion. By tracking these assisted conversions, you can allocate your marketing budget more effectively and see which SEO strategies are truly paying off. It’s all about recognising the indirect value SEO brings to your sales funnel.

How to Track SEO-Assisted Conversions

Tracking SEO-assisted conversions isn’t rocket science, but it does require a few steps. Here’s a quick guide to help you get started:

• Set Up Google Analytics Goals: Define what a conversion means for your business, whether it’s a purchase, a sign-up, or a download.

• Enable Multi-Channel Funnels: This feature in Google Analytics lets you see the various touchpoints that lead to a conversion, including those assisted by SEO.

• Use the Assisted Conversions Report: Navigate to Conversions > Multi-Channel Funnels > Assisted Conversions in Google Analytics. This report shows how many conversions SEO assisted in, even if it wasn’t the final touchpoint.

• Analyse and Adjust: Use the insights from these reports to tweak your SEO strategies. If certain keywords or content types are consistently assisting conversions, consider investing more in those areas.

By following these steps, you’ll gain a clearer understanding of how SEO supports your overall marketing strategy. And if you need a hand with this, working with an seo optimisation expert can make the process smoother.

The Real Value of SEO

SEO’s impact goes beyond immediate sales. It’s about building trust, visibility, and long-term relationships with your audience. When you track SEO-assisted conversions, you’re acknowledging its role in the bigger picture. It’s not just about the final sale; it’s about every step leading up to it.

Think of SEO as the friend who introduces you to someone new. They might not be there when you close the deal, but without them, you wouldn’t have met in the first place. That’s the real value of SEO. It’s the connection maker, the conversation starter. And in the world of digital marketing, those connections are everything.

So, next time you look at your attribution reports, remember to give SEO its due credit. It’s working quietly in the background, helping your business grow in ways you might not immediately see. Cheers to that.