Can Our Agency Be Held Accountable for Ranking Improvements?

Yes, your agency can be held accountable for ranking improvements, but with a caveat. The responsibility for SEO results is shared between the agency and the client. While agencies can optimise content and implement strategies, external factors like algorithm changes and competition also influence rankings.

Setting the Scene: Why Accountability Matters

In the world of SEO, accountability is a big deal. Businesses invest time and money into SEO with the expectation of seeing their websites climb the ranks. Imagine a SaaS company that hires an SEO agency to boost its online presence. They want results—more visibility, more leads, more sales.

But here’s the kicker: SEO isn’t a guaranteed science. It’s more like a craft. The search engines are unpredictable, and rankings can fluctuate due to numerous factors. So, while an agency can promise to do their best, they can’t guarantee the top spot on Google. It’s like a chef promising a delicious meal but not the exact number of Michelin stars.

How to Manage Expectations and Responsibilities

If you’re working with an SEO agency, it’s important to establish clear expectations from the get-go. Here are a few ways to ensure everyone stays on the same page:

• Set Clear Goals: Define what success looks like for you. Is it a specific ranking? More organic traffic? Increased conversions? Be specific.
• Agree on KPIs: Key Performance Indicators are your best friends here. They help you measure progress and hold everyone accountable.
• Regular Reporting: Make sure the agency provides regular updates on what they’re doing and how it’s impacting your site. This transparency builds trust.
• Understand the Limitations: Know that some things are out of anyone’s control. Algorithm changes and competitor actions can affect your rankings.

By following these steps, you can create a partnership where both parties understand their roles and responsibilities. An agency can only do so much, but with the right collaboration, you can achieve great results.

The Human Side of SEO

Here’s the thing. SEO is as much about people as it is about search engines. Agencies are filled with experts who know their stuff, but they’re not magicians. They can’t control every variable. What they can do is apply their knowledge and experience to give your site the best shot at success.

And if you’re looking for a top seo agency to help you get better rankings, remember that the best partnerships are built on trust and communication. It’s a two-way street. Both you and the agency need to be invested in the process for it to work.

So, can your agency be held accountable? Sure. But it’s a shared journey, not a solo mission.