How Can SEO Support Our Account Managers with Better Inbound Opportunities?

SEO can enhance account managers’ efforts by driving more qualified leads through improved search visibility and targeted content. By aligning SEO strategies with sales objectives, businesses can attract inbound opportunities that are more likely to convert, ultimately supporting account managers in building stronger client relationships.

The Power of Visibility

Think of SEO as your silent partner. It works tirelessly behind the scenes to put your business in front of potential clients. When someone searches for a solution you offer, you want to be the first name they see. That’s where SEO comes in. It’s not just about getting more clicks. It’s about getting the right clicks.

Consider a B2B software company. They might have a killer product, but if they’re not showing up in search results, their account managers are left cold-calling or chasing leads that aren’t a good fit. With SEO, they can target specific keywords that align with their ideal customer profile, ensuring the leads coming in are already interested in what they have to offer. This means account managers can focus on nurturing these leads rather than starting from scratch.

Steps to Boost Inbound Opportunities

So, how do you actually use SEO to get those inbound opportunities rolling in? Here’s a straightforward approach:

• Keyword Research: Identify what your potential clients are searching for. Use these insights to guide your content strategy.

• Content Creation: Develop content that answers questions, solves problems, and positions your business as an authority. This attracts the right kind of attention.

• On-Page Optimisation: Ensure your website is optimised for both search engines and users. This includes everything from meta tags to mobile responsiveness.

• Link Building: Build a network of quality backlinks. This increases your site’s credibility and improves your search rankings.

• Regular Monitoring and Adjustment: SEO isn’t a set-and-forget strategy. Regularly review your performance metrics and adjust your tactics as needed.

By following these steps, you’re laying the groundwork for your account managers to receive leads that are not only plentiful but also relevant. It’s like setting the table for a feast — when the right diners show up, the meal is more enjoyable for everyone.

Why It Matters More Than Ever

The best part? SEO isn’t just a one-time effort. It’s an ongoing process that keeps giving. Imagine a world where your account managers are spending less time prospecting and more time closing deals. Sounds ideal, right?

SEO can make that happen. It’s about building a strong online presence that naturally draws in potential clients. The more visible you are, the more opportunities you have to engage with leads who are already interested in what you offer. And if you’re looking for some help getting started, you might consider working with a search engine optimisation expert.

SEO and account management go hand in hand. While one ensures you’re in the right place at the right time, the other ensures you’re saying the right things to the right people. It’s a match made in marketing heaven.