How do I answer when stakeholders say “SEO is too technical — we don’t have the skills”?

When stakeholders claim SEO is too technical and beyond their skill set, remind them that SEO is about understanding your audience and improving visibility. It’s not just for techies; it’s a mix of creativity and data. Consider bringing in an SEO expert to guide the team and simplify the process.

Why SEO Isn’t Just for Techies

SEO often gets mistaken for a purely technical field, but it’s much more than that. Sure, there are technical elements, like site speed and coding, but the heart of SEO is understanding your audience and delivering what they want. It’s about making your content visible to the people searching for it.

Take a SaaS company, for example. They might have a brilliant product, but if their potential customers can’t find them online, it’s like having a shop with no sign. SEO helps put up that sign. It’s not just about keywords and algorithms; it’s about connecting with your audience.

Simple Steps to Make SEO Less Daunting

SEO doesn’t have to be overwhelming. Start by breaking it down into manageable steps. Here’s how you can approach it:

• Understand Your Audience: Know who you’re targeting. What are their needs? What language do they use? This is the foundation of SEO.

• Create Quality Content: Focus on creating valuable content that answers your audience’s questions. Google loves fresh, relevant content.

• Optimise On-Page Elements: Use simple tools to optimise your titles, headers, and meta descriptions. These are quick wins.

• Improve Site Speed: A fast site enhances user experience and is favoured by search engines. Use tools like Google PageSpeed Insights for guidance.

• Analyse and Adjust: Use analytics to see what’s working and what isn’t. Adapt your strategy based on real data.

By following these steps, you can demystify SEO and make it accessible to everyone on your team. If you feel you need more help, consider working with a search engine optimisation expert to guide you.

A Fresh Perspective on SEO Skills

Let’s be honest. SEO can seem intimidating if you’re not a tech guru. But here’s the thing: you don’t need to be. What you need is curiosity and a willingness to learn.

Think of SEO as a way to understand your audience better. It’s not about mastering every technical detail. It’s about experimenting, learning, and improving. And yes, sometimes it’s best to bring in an expert to help navigate the complexities.

Remember, SEO is about making connections, not just clicks. It’s about being seen and heard in a crowded digital space. So, don’t let the fear of the technical hold you back. Embrace the challenge.