How do I assess if our technical SEO agency is delivering business value?

To assess if your technical SEO agency is delivering business value, focus on clear metrics like improved organic traffic, higher search engine rankings, and increased conversion rates. Evaluate their impact on your site’s performance and revenue by comparing these metrics over time. Regularly review their strategies and ensure they align with your business goals.

Why It Matters

Technical SEO is like the foundation of a house. Without it, everything else crumbles. For businesses, especially in the B2B or SAAS space, technical SEO ensures your website is accessible, fast, and visible to search engines. It’s not just about getting traffic—it’s about getting the right traffic that converts.

Imagine you’ve hired a technical SEO agency to boost your SAAS platform. You expect more sign-ups and less bounce rate. If your agency is effective, these numbers should reflect that. If not, it’s time to question their methods and results.

What to Look For: Key Indicators

Start by identifying the right metrics. Here’s what you should keep an eye on:

• Organic Traffic: Has there been a noticeable increase in organic traffic since the agency started? Compare month-on-month and year-on-year data to spot trends.
• Search Rankings: Are your target keywords climbing the search engine results pages? A good SEO agency should help you get better rankings.
• Site Performance: Check site speed and mobile responsiveness. Technical SEO should enhance these areas, leading to a better user experience.
• Conversion Rates: Are visitors taking desired actions, like signing up or purchasing? Increased traffic is only valuable if it leads to conversions.
• Technical Audits: Ensure regular audits are conducted. They should identify and fix issues like broken links, duplicate content, or crawl errors.

Review these metrics in context. Discuss them regularly with your agency to understand their strategies and how they plan to achieve your goals. If improvements are slow or non-existent, it might be time to reconsider your partnership.

Cutting Through the Noise

Don’t get bogged down in jargon. Focus on results.

When you sit down with your agency, the conversation should be straightforward. Metrics, strategies, outcomes. No fluff. If they can’t explain how their work directly impacts your bottom line, you might need to look elsewhere.

Remember, a top seo agency is transparent about their methods and realistic about timelines. They don’t promise overnight success, but they should provide a clear path to improvement. If you’re not seeing the promised results, it might be worth consulting an seo specialist for a second opinion.

Ultimately, your agency should feel like a partner, not just a service provider. If they’re not delivering, don’t hesitate to find someone who will.