How do I get other departments to prioritise SEO-related changes in their workflows?
To get other departments to prioritise SEO-related changes, communicate the direct impact on business goals, use data to demonstrate potential gains, and foster collaboration by aligning SEO initiatives with their objectives. Engage stakeholders by showing how SEO improvements contribute to their success metrics and overall company performance.
Why SEO Should Matter to Everyone
SEO isn’t just for the marketing team. It’s a company-wide initiative. Think of it this way: if your website isn’t visible, it’s like having a top-notch shop in a remote desert. No foot traffic, no sales. In a B2B setting, for example, SEO can drive qualified leads to your site, which means more potential clients for the sales team to convert.
Take a SaaS company. The product team might introduce a new feature, but if it’s not optimised for search, potential users might never find it. SEO helps ensure that your innovations don’t go unnoticed. It’s about making sure everyone’s hard work gets the attention it deserves.
Steps to Foster SEO Collaboration
Getting departments on board isn’t about coercion. It’s about collaboration. Here’s how you can make it happen:
- Educate and Inform: Host a short workshop or presentation. Explain how SEO benefits their specific department. Use real data to show potential improvements in their KPIs.
- Speak Their Language: Tailor your communication. Sales teams care about leads, while product teams focus on user engagement. Highlight how SEO impacts these areas.
- Show Quick Wins: Identify and implement small SEO changes that can deliver fast results. Demonstrating quick wins can build momentum and buy-in.
- Align Goals: Align SEO objectives with department goals. If the content team aims to increase blog engagement, show how SEO can boost visibility and readership.
- Provide Tools and Resources: Offer easy-to-use tools or templates for SEO tasks. This reduces the workload and makes it more likely they’ll integrate SEO into their workflows.
By following these steps, you’ll transform SEO from a marketing buzzword into a company-wide strategy. Departments will see SEO not as an extra task, but as a way to enhance their existing work. If you need help tailoring these strategies, consider consulting a search engine optimisation expert.
SEO is Everyone’s Business
Here’s the thing. SEO isn’t just a task for the marketing team. It’s a mindset. It’s about making sure the company’s digital presence aligns with what people are searching for. When departments understand this, they’re more likely to integrate SEO into their workflows naturally.
Think of SEO as the glue that holds digital efforts together. It’s not about forcing changes but about showing how these changes benefit everyone. When SEO becomes a shared responsibility, it turns into a powerful tool for achieving business success. So, next time you’re chatting with a colleague, drop a little SEO wisdom. You might be surprised at how quickly they see the light.