How do I get the product team on board with content that supports SEO and UX?

To get the product team on board with content that supports SEO and UX, align their goals with the benefits of SEO-driven content. Highlight how improved search visibility and user experience can lead to better product engagement and customer satisfaction. Collaborate early, involve them in the content strategy, and communicate the impact of SEO on business objectives.

Why SEO and UX Matter for Product Teams

SEO and UX aren’t just buzzwords. They’re vital for making sure your product gets found and loved by users. Think about it: your product could be the best thing since sliced bread, but if it’s buried on page two of Google, who’s going to find it? And even if they do, a poor user experience can turn potential customers away faster than you can say “bounce rate”.

Imagine you’re working at a B2B SaaS company. Your product team is focused on features and functionality. Meanwhile, the marketing team is buzzing about keywords and user journeys. Bridging the gap between these two focuses can transform how your product performs in the market. It’s about making sure that what’s being built is not only visible but also delightful to use.

Steps to Align SEO, UX, and Product Teams

Getting everyone on the same page doesn’t have to be a mission impossible. Here’s how you can do it:

• Educate and Demonstrate: Show the product team how SEO and UX directly affect their goals. Use analytics and case studies to demonstrate the impact on user acquisition and retention.

• Collaborate Early: Involve the product team in the content planning stage. This way, they can see how SEO and UX considerations are integrated from the start.

• Speak Their Language: Avoid jargon. Frame SEO benefits in terms of product metrics like user engagement, conversion rates, and customer feedback.

• Share Wins: Regularly communicate successes and improvements that result from SEO and UX efforts. Celebrate these wins together to build ongoing support.

• Use Tools and Data: Leverage SEO tools to provide insights that matter to the product team. Highlight how these insights can inform product development and enhancements.

By following these steps, you create an environment where the product team sees the value of SEO and UX as part of the overall product strategy. It’s about building a bridge, not a wall.

Keep It Conversational

Here’s the thing. It’s not about forcing SEO down anyone’s throat. It’s about having a chat over coffee, explaining how a little tweak here and there can make a world of difference. You’re not just an SEO specialist; you’re part of a team working towards a common goal.

And if you’re ever feeling stuck, remember that you can always reach out to a search engine optimisation expert for guidance. They can help you tailor strategies that blend seamlessly with your product team’s objectives.

Ultimately, it’s about creating a culture of collaboration. When everyone’s on board, the magic happens. Your product shines in search results, users have a great experience, and you’re all a step closer to achieving those big business goals. Isn’t that what it’s all about?