How Do I Pitch SEO Internally to Non-Marketing Stakeholders?
To pitch SEO internally to non-marketing stakeholders, focus on demonstrating how SEO directly impacts the business’s bottom line through increased visibility, traffic, and revenue. Use clear examples and data to illustrate the ROI of SEO initiatives and align them with broader business goals. This approach helps stakeholders understand SEO’s value beyond technical jargon.
Why SEO Matters to Your Business
SEO isn’t just a marketing buzzword; it’s a strategy that can significantly impact your company’s growth. Imagine you’re a B2B SaaS company. You’ve got a fantastic product, but if potential clients can’t find you online, it’s like having a billboard in the middle of the Karoo. No one’s seeing it. SEO ensures your business is visible to the right audience at the right time.
SEO can be a game-changer for businesses that rely heavily on online presence. It’s not just about getting more eyes on your website; it’s about attracting the right eyes. The ones ready to engage, buy, or subscribe. By improving your search rankings, you’re essentially opening the door to new opportunities and revenue streams.
Steps to Pitch SEO Effectively
When pitching SEO, it’s essential to speak the language of your stakeholders. Here’s how you can do it:
- Highlight the ROI: Use data and case studies to show how SEO has increased traffic and revenue for similar businesses. Numbers speak louder than words.
- Align with Business Goals: Connect SEO initiatives to the company’s strategic objectives. Whether it’s expanding into new markets or boosting sales, show how SEO supports these goals.
- Simplify the Language: Avoid technical jargon. Instead, explain concepts in simple terms. Think of SEO as a way to improve your company’s visibility on Google, leading to more customers.
- Use Real-Life Examples: Share success stories from competitors or industry leaders. Demonstrating how others have benefited from SEO can be persuasive.
- Offer a Roadmap: Provide a clear plan of action. Outline what steps will be taken, the expected timeline, and the resources needed.
Once you’ve laid out your case, be ready to answer questions. Non-marketing stakeholders might not understand the intricacies of SEO, but they’ll appreciate a well-thought-out plan that shows clear benefits.
Making SEO a No-Brainer
SEO might seem like a mysterious art to some, but it’s really just about making your business more visible online. Simple as that. In my experience, once stakeholders see how SEO can lead to more sales and better brand recognition, they’re usually on board.
Think of it like this: if you had the chance to put your product in front of thousands of potential customers every day, wouldn’t you take it? That’s what SEO does. It’s about improving your rankings on Google, making sure you’re not just another face in the crowd.
If you’re looking for more hands-on help, consider partnering with a seo optimisation agency. They can provide the expertise and resources needed to implement a successful SEO strategy.
Remember, the goal is to show stakeholders that SEO isn’t just a cost. It’s an investment. One that can pay off big time.