How do I push back if an agency is focused too much on “just content”?
If an agency is overly focused on “just content,” it’s essential to remind them that content is just one piece of the digital marketing puzzle. Effective SEO requires a balanced approach that includes technical optimisation, link building, and user experience. Insist on a comprehensive strategy that aligns with your business goals.
The Bigger Picture in Digital Marketing
Content is king. You’ve heard it a million times. But here’s the thing: a king doesn’t rule alone. In the world of digital marketing, content is just one of the many elements that need to work together to achieve success.
Imagine running a B2B SaaS company. You’ve got brilliant blog posts, but if your site takes ages to load or isn’t mobile-friendly, potential clients will bounce faster than a Springbok. That’s why focusing solely on content can be a mistake. The best seo agency understands that content must be part of a broader strategy, not the whole strategy itself.
Steps to Broaden the Focus
So what do you do when your agency’s all about content and nothing else? Here are some steps to guide the conversation:
- Ask for a Holistic Strategy: Request a roadmap that includes technical SEO, link building, and user experience. Content should fit into this larger picture.
- Discuss Metrics Beyond Content: Talk about other key performance indicators like site speed, bounce rates, and conversion rates. Make sure these are part of the agency’s reporting.
- Insist on Regular Audits: Ask for regular technical audits to catch issues that content alone can’t solve. This ensures your site is optimised across the board.
- Bring in an SEO Specialist: If the agency can’t diversify its focus, consider hiring an external seo optimisation expert to fill the gaps.
By taking these steps, you can ensure your digital marketing strategy is well-rounded and effective. Remember, it’s about the whole orchestra, not just one instrument.
Why Balance Matters
Let’s be real. Content is sexy. It’s what people see, read, and share. But without a solid foundation, even the best content can fall flat. It’s like building a house on sand. You need that solid ground—technical SEO, good site structure, and a user-friendly design—to support everything else.
Think of it like this: SEO is a marathon, not a sprint. Content might get you some quick wins, but for long-term success, you need a balanced approach. So, don’t be afraid to push back. You’re not just a client; you’re a partner in this journey. And a good agency will respect that.