How do I work with our web dev team to unblock technical SEO without conflict?

To effectively work with your web dev team and unblock technical SEO without conflict, establish clear communication, align on shared goals, and foster a collaborative environment. Regularly update each other on progress and challenges, ensuring SEO requirements are understood and prioritised. By building mutual respect and understanding, you can seamlessly integrate SEO into the development process.

Why Technical SEO Needs the Dev Team

Technical SEO is the backbone of any effective SEO strategy. It’s the nuts and bolts — the stuff that makes your website tick and rank on search engines. Without it, all the keyword research and content creation in the world won’t get you very far. For instance, if your website is painfully slow or isn’t mobile-friendly, no amount of clever copy will save it. This is why you need your web dev team on board.

Let’s say you’re working on a B2B SAAS platform. Your product is top-notch, but if your site takes ages to load, potential clients might bounce before they even get to see what you’re offering. Technical SEO fixes these issues, but it requires the dev team’s expertise. They’re the ones who can tweak the code, improve site speed, and ensure the structure is search-engine friendly. So, getting them involved early and keeping them in the loop is key.

Steps to Collaborate Effectively

Effective collaboration with your dev team isn’t just about sending them a list of SEO issues and hoping for the best. It’s about building a partnership. Here’s how you can do it:

• Communicate Clearly: Make sure everyone understands the SEO goals and why they matter. Use simple language — no jargon.

• Set Shared Objectives: Align on what success looks like. Maybe it’s faster page loads or better mobile responsiveness. Whatever it is, agree on it together.

• Regular Check-ins: Schedule regular meetings to discuss progress, roadblocks, and next steps. This keeps everyone on the same page and helps address issues before they become bigger problems.

• Respect Their Expertise: Your dev team knows their stuff. Trust their judgement and be open to their suggestions on how best to implement SEO changes.

• Celebrate Wins Together: When things go right, acknowledge it. A shared sense of achievement strengthens the team bond.

By following these steps, you’re not just improving your website’s SEO; you’re also building a stronger, more cohesive team. And if you need a bit more help, consider consulting an seo expert to guide the process.

Keeping It Real

Here’s the thing. Working with a web dev team isn’t about dictating orders or ticking boxes. It’s about collaboration. Think of it like a band. Everyone has their instrument, and when played together, you create something harmonious.

Expect some pushback. It’s normal. Developers might have different priorities or see things from another angle. That’s okay. Listen to their concerns and find a middle ground. Remember, they’re in the trenches, dealing with the code and the quirks of your website. Their insights are invaluable.

In the end, it’s all about mutual respect and understanding. You bring the SEO expertise, they bring the technical know-how. Together, you can create a website that not only looks good but performs brilliantly on search engines. That’s the goal, right?