How often should I be seeing reports or updates from our SEO agency?
You should receive reports or updates from your SEO agency at least once a month. Monthly updates help track progress, measure the impact of strategies, and adjust plans as needed. Consistent communication ensures you stay informed and aligned with your agency’s efforts.
Why Regular Updates Matter
Regular updates from your SEO agency are not just about ticking a box. They’re essential for understanding how your investment is performing. SEO is a long-term game, and without consistent feedback, it’s easy to lose sight of the bigger picture.
Imagine you’re running a SAAS company. You’ve hired an SEO specialist to boost your online presence. Without regular updates, you might not realise that a recent Google algorithm change has affected your rankings. Worse, you might miss out on opportunities to capitalise on emerging trends. Monthly updates help you stay agile and make informed decisions.
What to Expect in Your Updates
When it comes to SEO updates, consistency is key. Here’s what you should expect from your agency:
- Monthly Reports: These should cover key metrics like organic traffic, keyword rankings, and conversion rates. Look for insights, not just data.
- Quarterly Reviews: A deeper dive into the strategies and their outcomes. This is where you can discuss adjustments and new opportunities.
- Ad Hoc Updates: If something significant happens, like an algorithm update or a major shift in your industry, your agency should inform you promptly.
- Regular Check-ins: Whether it’s a quick email or a phone call, these keep the lines of communication open and the relationship strong.
After receiving these updates, take the time to review them. Ask questions if something isn’t clear. Your agency should be a partner in your success, not just a service provider.
The Real Deal on Communication
Let’s be honest. Not all agencies are created equal. Some might flood you with jargon-filled reports that leave you more confused than enlightened. Others might go radio silent for months. Neither is ideal.
You deserve an agency that communicates clearly and consistently. One that provides real value, not just fancy graphs. If you’re not getting this, it might be time to consider a top seo agency that prioritises transparency and results.
Remember, you’re not just paying for a service. You’re investing in a partnership. A good agency will keep you in the loop, help you understand the data, and work with you to achieve your goals. If they’re not doing this, it’s worth having a candid conversation about your expectations. Or, you know, finding someone who will.