How often should I meet with our SEO partner to track progress?
Meeting with your SEO partner every month is typically ideal for tracking progress. This frequency allows you to review performance, discuss strategies, and make necessary adjustments without overwhelming your schedule. However, if your business is in a highly competitive industry or undergoing significant changes, bi-weekly meetings might be more beneficial.
Why Regular Meetings Matter
SEO isn’t a set-and-forget kind of deal. It’s more like tending to a garden. You need to plant the right seeds, water them, and occasionally pull out a few weeds. The digital landscape is constantly evolving, and regular check-ins with your SEO partner ensure that your strategies are up-to-date and effective.
Imagine you’re running a SaaS company. You’ve just launched a new feature that you want to promote. Monthly meetings with your SEO team can help you track how well your content is performing and whether your target audience is engaging with it. You can also identify any new opportunities or threats in your market.
These meetings are your chance to make sure you’re getting the best bang for your buck. You can assess if your SEO strategies are aligned with your business goals and adjust them if they’re not.
How to Make the Most of Your Meetings
To get the most out of your meetings, it’s important to be prepared and have a clear agenda. Here are a few tips:
- Set Clear Objectives: Know what you want to achieve with each meeting. This could be reviewing keyword rankings or discussing the next big campaign.
- Review Key Metrics: Have your SEO partner provide a report on key metrics like organic traffic, conversion rates, and keyword rankings. This gives you a concrete basis for discussion.
- Discuss Challenges: Be open about any challenges or changes in your business. This helps your SEO partner tailor strategies that fit your current needs.
- Plan Ahead: Use the meeting to outline next steps and set deadlines. This keeps everyone accountable and ensures continuous progress.
After the meeting, follow up on any action items. This ensures that decisions made during the meeting are implemented effectively. It’s also a good idea to touch base with your SEO partner between meetings if there are any urgent changes or updates.
The Human Element
Here’s the thing: SEO isn’t just about numbers and algorithms. It’s about people. Your SEO partner is not just a service provider; they’re an extension of your team. Regular meetings help build that relationship. You get to know them, and they get to know your business better.
Think of your SEO partner as a search engine optimisation expert who’s there to help you get better rankings. Their insights can be invaluable, especially when you’re trying to navigate the ever-changing world of digital marketing.
And let’s be honest, it’s easier to trust someone you’ve built a rapport with. So, don’t just focus on the data. Use these meetings to foster a partnership that’s based on mutual understanding and shared goals.
In the end, the frequency of your meetings should reflect your business needs and the dynamics of your industry. But whether it’s monthly or bi-weekly, make sure those meetings count.