How often should we be reviewing and adjusting our SEO strategy?

Review and adjust your SEO strategy every three to six months to stay aligned with search engine updates and market changes. Regular analysis ensures your tactics remain effective and helps you outpace competitors. If there are significant shifts in your industry or Google rolls out major updates, consider a more immediate review.

Why Regular SEO Reviews Matter

SEO isn’t a one-and-done deal. It’s like maintaining a car. You can’t just fill up the tank and expect it to run smoothly forever. Algorithms change, competitors evolve, and user behaviour shifts. Keeping your SEO strategy fresh is essential to staying relevant and visible.

Take a B2B SaaS company, for instance. They might have launched a new feature that needs to be highlighted in their content. If they don’t update their SEO strategy, they could miss out on ranking for relevant keywords, losing potential leads to competitors who are quicker off the mark.

Steps to Adjust Your SEO Strategy

Regularly reviewing your SEO strategy doesn’t have to be a headache. Here’s how you can make it manageable:

• Audit Your Content: Check which pages are performing well and which aren’t. Update underperforming pages with fresh content and optimise for new keywords.

• Analyse Competitors: See what your competitors are doing. If they’ve improved their rankings, understand why. Maybe they’ve targeted new keywords or improved their site speed.

• Check Technical SEO: Ensure your site is technically sound. Fix broken links, improve load times, and check mobile responsiveness.

• Monitor Analytics: Regularly review your analytics to understand user behaviour and adjust your strategy accordingly. Look for trends and patterns that could inform your next steps.

• Stay Updated on Algorithm Changes: Google likes to keep us on our toes. Follow SEO news to stay ahead of any algorithm updates that could impact your rankings.

After going through these steps, you’ll have a clearer picture of where you stand and what needs tweaking. It’s like cleaning out a garage — a bit daunting at first, but worth it once you see the results.

Keeping the Conversation Going

SEO isn’t static. It’s a conversation with search engines, and like any good chat, it requires listening and responding. Ignore it, and you’ll be left talking to yourself.

Let’s be honest, though. Not everyone has the time or expertise to keep up with all this. That’s where a search engine optimisation expert can make a world of difference. They know the ins and outs, the do’s and don’ts, and can help you get better rankings without the stress.

So, what’s the takeaway? Don’t set it and forget it. Keep your SEO strategy as dynamic as the digital world itself. It’s all about staying in the game and keeping your content relevant. Happy optimising!