How should I prioritise SEO fixes based on business impact not technicality?

Prioritise SEO fixes by focusing on changes that directly affect your business goals, such as increasing conversions or improving user experience. Evaluate the potential business impact of each fix rather than its technical complexity. This approach ensures your SEO efforts align with your company’s revenue and growth objectives.

Why Business Impact Trumps Technicality

SEO can feel like a minefield of technical jargon and endless to-do lists. But let’s not get lost in the weeds. The ultimate goal of SEO is to drive business outcomes. Imagine you’re working for a B2B SaaS company. You’ve got a laundry list of SEO tasks: meta tags, alt texts, site speed, the works. It’s easy to get caught up in the technicalities. But what’s the point if those tweaks don’t move the needle for your business?

Think about it this way. What good is a lightning-fast site if the content doesn’t convert? Or if your pages rank well but attract the wrong audience? By focusing on business impact, you ensure that your SEO efforts are aligned with what truly matters—growing your business.

Steps to Prioritise SEO Fixes

To make sure your SEO efforts are aligned with business goals, follow these steps:

• Identify Key Business Objectives: Start by understanding what your business is trying to achieve. Is it more leads? Higher sales? Better customer retention?

• Evaluate Potential Impact: Look at each SEO fix and ask yourself how it will help achieve these objectives. Will it bring more qualified traffic? Improve conversion rates?

• Assess Current Performance: Use analytics tools to see how your site is currently performing. Identify areas where improvements could have the most significant business impact.

• Prioritise Quick Wins: Some fixes might be easy to implement and offer immediate benefits. Prioritise these to gain momentum.

• Plan for Long-term Gains: Don’t ignore more complex tasks that might take longer but offer substantial benefits in the long run.

Once you’ve got your priorities straight, it’s easier to allocate resources effectively. This way, you’re not just ticking boxes; you’re driving real business value.

The Real Deal on SEO Prioritisation

Here’s the thing. SEO isn’t just about tweaking a few lines of code or stuffing keywords into content. It’s a strategic tool to get better rankings and drive business success. And sometimes, the most impactful changes aren’t the most technical ones.

It’s like being a chef. You can have the best ingredients, but if you don’t know how to use them, the dish won’t taste good. As an seo optimisation expert, I can tell you that understanding the nuances of your business is what makes the difference.

So, next time you’re faced with a list of SEO tasks, ask yourself: What will this do for my business? If it doesn’t align with your goals, it might not be worth your time. Keep your eyes on the prize, and let the technicalities serve your business, not the other way around.