Should I Expect My SEO Agency to Help with Keyword Mapping and Content Briefs?

Yes, you should expect your SEO agency to assist with keyword mapping and content briefs. This is a fundamental part of their role in ensuring your website ranks well on search engines. Without these elements, your SEO efforts can lack focus and direction, leading to missed opportunities for driving traffic and conversions.

Why Keyword Mapping and Content Briefs Matter

Imagine you’re running a B2B SaaS company. You’ve got a brilliant product, but your website isn’t pulling in the traffic you expected. That’s where keyword mapping and content briefs come in. They ensure that your website’s content aligns with what potential customers are searching for.

Keyword mapping is about assigning specific keywords to different pages on your site. This helps to avoid keyword cannibalisation, where multiple pages compete for the same keyword, diluting your SEO efforts. Content briefs, on the other hand, guide your content creation process, ensuring consistency and relevance. They provide writers with the necessary information to craft content that speaks to your audience and aligns with your SEO strategy.

What to Look for in Your SEO Agency

So, what should your SEO agency be doing regarding keyword mapping and content briefs? Here’s a quick checklist:

• Thorough Keyword Research: They should start with comprehensive keyword research to identify the best opportunities for your business.
• Clear Mapping Strategy: Your agency should create a keyword map that aligns with your business goals and customer journey.
• Detailed Content Briefs: These should include target keywords, audience insights, and content objectives.
• Regular Updates: SEO isn’t static. Your agency should regularly update keyword maps and content briefs to keep up with search engine changes.
• Integration with Overall Strategy: Everything should tie back to your broader marketing and business objectives.

A good SEO optimisation agency will not only tick these boxes but also explain their processes clearly and work collaboratively with your team. This ensures everyone is on the same page and working towards the same goals.

The Human Touch

Let’s be real. SEO can feel like a bit of a black box sometimes. But it shouldn’t. A solid SEO agency will demystify the process for you. They’ll be transparent about what they’re doing and why. No smoke and mirrors. Just clear, actionable steps to improve your rankings on Google.

And remember, SEO isn’t a one-time gig. It’s ongoing. Your agency should be your partner in this, not just a service provider. They should be proactive, not reactive. If they’re not helping with keyword mapping and content briefs, it’s time to ask why. Or maybe, it’s time for a new partner.