Should I Expect My SEO Partner to Understand Our Industry Jargon?

Yes, you should expect your SEO partner to understand your industry jargon. A competent SEO agency or consultant should have the ability to grasp the unique terms and concepts specific to your industry. This understanding allows them to create content and strategies that resonate with your target audience and improve your search engine rankings.

Why Industry Jargon Matters

Industry jargon isn’t just fancy talk. It’s the language your customers use. If your SEO partner doesn’t get it, they might miss the mark when crafting content or keywords. Imagine you’re in B2B tech. Your target audience is familiar with terms like “SaaS” or “API integration”. If your SEO partner is clueless about these, they’ll struggle to engage your audience effectively.

Let’s say you’re a SaaS company selling CRM software. Your customers know what “customer lifecycle management” means. If your SEO agency doesn’t, they might use generic terms that don’t hit the right notes. This disconnect can lead to lower engagement and missed opportunities in search visibility.

How to Ensure Your SEO Partner Gets It

So, how do you make sure your SEO partner is up to speed with your industry lingo? Here are a few steps:

• Communicate Clearly: Start with a detailed briefing. Share documents, case studies, or anything that paints a clear picture of your industry.

• Ask Questions: During initial meetings, ask them to explain your industry terms back to you. This helps gauge their understanding.

• Check Their Experience: Look for past projects in your industry. An SEO specialist with a proven track record in similar fields will likely know the ropes.

• Provide Resources: Offer access to industry reports, glossaries, or webinars. It’s a way to bring them up to speed quickly.

• Regular Updates: Keep them informed about any new trends or terms in your industry. This ongoing education is vital for staying relevant.

By taking these steps, you ensure your SEO partner is not just winging it. They’ll have a solid foundation to build strategies that work.

The Human Element

Let’s be real. You want an SEO partner who gets your business. Not just someone who nods along. You want someone who speaks your language. Literally. If they can’t, what’s the point?

This doesn’t mean they need to be an industry veteran. But they should be eager to learn. They should ask questions. Dive into your world. That’s how you know they’re committed. Not just to getting better rankings, but to truly understanding your business.

And if they’re not willing to put in the effort? Maybe it’s time to look for a top seo agency that does. Because at the end of the day, you need someone who’s as invested in your success as you are.