Should I use schema markup for every product or just key SKUs?

Use schema markup for key SKUs rather than every product. Prioritise products that are top sellers, have high margins, or are strategically important. This approach maximises the impact of schema markup without overwhelming your resources.

Why Schema Markup Matters

Schema markup is like a secret language between your website and search engines. It helps Google understand your content better, which can lead to rich snippets in search results. These snippets can include ratings, prices, and availability. They make your products stand out, which can boost click-through rates.

Imagine you’re running a B2B SaaS company. You have a flagship software product that’s your bread and butter. Schema markup can highlight user reviews and pricing directly in search results. This visibility can be a game-changer for potential clients comparing software options.

How to Decide Which SKUs Deserve Schema

Not every product needs schema markup. Focus on the ones that matter most. Here’s how to choose:

• Top Performers: Start with your best sellers. These products already have traction, so enhancing their visibility can drive even more sales.
• High Margins: Products with higher profit margins deserve the extra attention. Schema markup can give them an edge in competitive searches.
• Strategic Importance: Some products might not be top sellers but are crucial for branding or market positioning. Prioritise these too.
• Limited Resources: If you’re tight on time or budget, start small. Implement schema on a few key products and measure the impact before scaling.

Once you’ve identified the right SKUs, implement the schema markup and monitor your search performance. Adjust as needed to get better rankings or improve visibility.

Keep It Simple, Keep It Smart

Now, let’s be real. You don’t need to drown in data or get lost in endless spreadsheets. Start with what you know. Your instinct about which products are key is usually spot on.

Think of schema markup as part of your broader SEO strategy. It’s not the only tool in your kit. If you’re looking for a comprehensive approach, consider working with a seo optimisation agency. They can help align schema with other SEO tactics for maximum impact.

Remember, SEO isn’t a one-time fix. It’s ongoing. Keep an eye on how your schema-enhanced products perform and be ready to tweak your approach. Stay flexible, stay informed, and you’ll see the benefits roll in.