Should my SEO agency collaborate with our web developers during implementation?

Yes, your SEO agency should collaborate with your web developers during implementation. This collaboration ensures that SEO strategies are seamlessly integrated into your website’s architecture, leading to better performance and improved search rankings. It aligns technical and creative efforts, reducing errors and enhancing user experience.

Why Collaboration is Key

Imagine your SEO agency as the architect and your web developers as the builders. Both roles are essential to creating a structure that stands tall and functions well. Without collaboration, you might end up with a beautifully designed website that no one can find on Google. Or worse, a site that’s technically sound but fails to engage users.

Take a B2B SaaS company, for instance. They launched a new product with a sleek website. But without SEO input, their pages weren’t optimised for search engines. The result? Potential clients couldn’t find them. By working together, SEO specialists can guide developers on the technical aspects that influence rankings, like site speed and mobile optimisation. Developers, in turn, ensure these elements are implemented without breaking the site’s design or functionality.

Steps to Effective Collaboration

To get the best out of this partnership, keep these steps in mind:

• Early Involvement: Involve your SEO agency from the planning stage. Early input helps identify potential issues before they become problems.

• Clear Communication: Establish a common language. SEO and web development can be jargon-heavy. Ensure everyone understands the goals and terms.

• Regular Check-ins: Schedule regular meetings to discuss progress, challenges, and updates. It keeps everyone aligned and responsive to changes.

• Shared Tools: Use collaborative tools that both teams can access. This might be project management software or shared documents that track SEO changes and their implementation.

• Feedback Loops: Encourage feedback from both sides. Developers can provide insights into what’s technically feasible, while SEO experts can highlight priority areas for optimisation.

By following these steps, you create a dynamic where both teams support each other. The result? A website that not only looks good but performs well in search results.

Making the Most of the Partnership

Here’s the thing. Collaboration isn’t just a nice-to-have. It’s necessary. Without it, you risk misalignment and inefficiencies. The web developers might implement changes that are technically correct but miss the mark on SEO. Or the SEO agency might suggest strategies that are impractical to execute.

Think of it as a dance. Each partner needs to be in sync to create something beautiful. When your seo agency and web developers work hand in hand, they can anticipate challenges and adapt strategies on the fly. This synergy not only improves your site’s performance but also enhances user satisfaction. And let’s be honest, a happy user is more likely to convert.

In the end, a collaborative approach saves time, reduces costs, and boosts your website’s success. It’s a win-win for everyone involved.