Should my SEO partner also advise on website structure and site architecture?
Yes, your SEO partner should advise on website structure and site architecture. These elements are crucial for search engine optimisation because they affect how search engines and users navigate your site. An SEO expert who understands both can help improve your site’s rankings and user experience.
Why Structure Matters
Website structure and site architecture might sound like tech jargon, but they’re the backbone of your online presence. Think of it as the skeleton of your website. Without a solid structure, your site could end up looking like a house of cards. And nobody wants that.
For instance, imagine a B2B software company with a sprawling website. They’ve got product pages, blog posts, case studies, and more. If these elements aren’t organised logically, visitors might struggle to find what they’re looking for. Worse, search engines might not index the pages efficiently, leaving your content in the digital dark.
A well-structured site helps search engines understand the hierarchy of your content. It also makes it easier for users to find what they need, which can lead to longer visits and more conversions. So, when your SEO partner offers advice on your site’s architecture, it’s not just a side note. It’s a key part of your strategy.
Steps to Solid Structure
Getting your website structure right isn’t rocket science, but it does require some thought. Here’s how your SEO partner can help:
- Conduct a site audit: Identify any structural issues that might be affecting your SEO performance.
- Organise content logically: Group related content together and use intuitive navigation menus.
- Implement a clean URL structure: Use descriptive URLs that are easy to read for both users and search engines.
- Optimise internal linking: Ensure that all pages are easily accessible and that important pages receive proper link equity.
- Use schema markup: This helps search engines understand your content better, which can improve your visibility in search results.
Each of these steps contributes to a more organised, user-friendly site. And when done correctly, they can significantly boost your SEO efforts. If your seo services provider isn’t advising on these areas, you might be missing out on valuable insights.
The Real Talk
Now, let’s be honest. Not every SEO partner will have the chops to advise on website structure. Some are great at keyword research but fall short when it comes to technical SEO. That’s why it’s important to choose a partner who offers comprehensive seo expert services.
Think of it like hiring a builder. You wouldn’t want someone who can only lay bricks but doesn’t understand the importance of a solid foundation. The same goes for SEO. Your partner should be able to tackle both content and technical aspects.
So, next time you’re sipping your morning coffee and pondering your website’s SEO, remember this: a well-structured site is more than just good practice. It’s a necessity. Your SEO partner should be right there with you, blueprint in hand.