Should our SEO provider be involved in our quarterly content brainstorms?

Yes, your SEO provider should be involved in your quarterly content brainstorms. They bring valuable insights into search trends, keyword opportunities, and competitor analysis that can shape your content strategy effectively. Their expertise ensures your content aligns with SEO best practices, boosting visibility and engagement.

Why It Matters

Content and SEO are like biltong and beer—better together. If you’re running a B2B or SAAS company, you know the importance of staying relevant in search results. Your content strategy is a key player here. But without the right SEO input, even the best content can fall flat.

Consider this: You’ve got a killer blog post idea about the latest trends in cloud computing. It’s insightful and engaging. However, if it doesn’t address the right keywords or search intent, it might not reach your target audience. That’s where your SEO provider comes in. They can guide you on which topics are worth pursuing from a search perspective, ensuring your content gets the attention it deserves.

How to Integrate SEO into Your Brainstorms

Integrating SEO into your content brainstorms isn’t rocket science. Here’s a simple guide to get you started:

• Start with Data: Before the meeting, ask your SEO provider to present current keyword trends and search data. This sets a solid foundation for your discussions.

• Focus on Search Intent: Encourage your SEO specialist to explain the search intent behind top keywords. This helps your team craft content that truly resonates with your audience.

• Identify Content Gaps: Use your SEO provider’s insights to identify gaps in your current content. This can uncover new opportunities to explore.

• Set Clear Goals: Align on what success looks like. Whether it’s improving rankings on Google or increasing engagement, having clear goals helps focus your efforts.

• Collaborate on Topics: Brainstorm topic ideas together. Your SEO provider can suggest which ideas have the potential to drive traffic and which might need tweaking.

By following these steps, your content brainstorms will be more strategic and effective. Plus, it ensures everyone is on the same page, working towards a common goal.

The Real Deal

Here’s the thing. SEO isn’t just about stuffing keywords into your content. It’s about understanding how people search and what they want to find. That’s why having an SEO expert in the room is a game-changer.

Think of your SEO provider as a partner, not just a service. They bring a wealth of knowledge that can elevate your content from good to great. And let’s be honest, who doesn’t want to get better rankings and more traffic?

If you’re working with a top SEO agency, they’ll be eager to join your brainstorming sessions. They know that collaboration leads to better results. So, next time you’re planning your quarterly content meeting, make sure your SEO provider has a seat at the table. It’s a small step that can make a big difference.