Should product videos be hosted on YouTube or embedded natively for SEO?

Product videos should be hosted on YouTube for broader reach and better SEO benefits. YouTube’s platform enhances discoverability and offers valuable backlinks, boosting your site’s authority. Embedding videos natively can improve user experience on your site but lacks the SEO punch YouTube provides.

Why This Decision Matters

Video content is a powerhouse in digital marketing. It’s engaging, informative, and can significantly impact purchase decisions. But where you host these videos can affect your SEO strategy. YouTube is the second largest search engine, and its integration with Google means your videos are more likely to appear in search results. This makes hosting on YouTube a strategic decision for brands wanting to increase visibility.

Take a SaaS company, for example. They create a demo video showcasing their latest software features. By hosting this video on YouTube, they tap into a massive audience base and benefit from the platform’s SEO capabilities. YouTube’s search engine prowess gives them a better chance of appearing in both YouTube and Google search results, driving more traffic back to their site.

Steps to Maximise Video SEO

If you’re leaning towards YouTube, here’s how to make the most of it:

• Optimise Your Title and Description: Use relevant keywords in your video title and description. This helps YouTube and Google understand what your video is about.

• Add Tags: Tags improve the discoverability of your videos. Use a mix of broad and specific tags related to your product.

• Create Playlists: Group similar videos into playlists. This keeps viewers on your channel longer, which boosts your SEO.

• Engage with Comments: Respond to comments on your videos. Engagement signals to YouTube that your content is valuable.

• Include a Call to Action: Encourage viewers to visit your website. This can drive traffic and potentially improve your rankings on Google.

By following these steps, you can leverage YouTube’s platform to boost your SEO and drive more traffic to your site. While embedding videos natively might enhance user experience, it doesn’t offer the same SEO advantages.

The Human Element

Here’s the thing. YouTube is more than just a video hosting platform. It’s a community. When you host your product videos there, you’re joining a global conversation. You’re not just a faceless brand; you’re part of a community that values interaction and engagement.

Think about it. YouTube offers a chance to connect with your audience in a way that native embedding doesn’t. It’s about more than just getting better rankings; it’s about building a relationship with your viewers. And that’s where the real value lies.

If you’re serious about SEO, consider working with a search engine optimisation expert. They can help you navigate the complexities of video SEO and ensure you’re making the most of your content. After all, in the world of digital marketing, every little bit helps.

So, host your videos on YouTube. Engage with your audience. And watch your SEO efforts pay off.