Should SEO Agencies Be Responsible for Backlinks or Just On-Site Optimisation?

SEO agencies should be responsible for both backlinks and on-site optimisation. Backlinks are a vital part of off-page SEO, boosting credibility and search rankings. On-site optimisation ensures your website is user-friendly and search engine friendly. Both are essential for a comprehensive SEO strategy.

Why This Question Matters

SEO isn’t a one-size-fits-all affair. It’s a complex puzzle where both on-site and off-site elements play critical roles. Think of it as building a house. On-site optimisation is your foundation—solid, reliable, and essential. Without it, your house crumbles. Backlinks, on the other hand, are like the neighbourhood. They add value, prestige, and desirability to your property. If you’re a B2B company or a SAAS provider, having both a robust website and a strong network of backlinks can make or break your online presence.

The question of responsibility often arises because businesses want to know where to allocate resources. Should they hire one agency for on-site tasks and another for backlinks? Or should they expect a single SEO agency to handle everything? The answer isn’t just about convenience; it’s about efficiency and expertise.

Balancing Both Worlds

If you’re considering hiring an SEO agency, you should expect them to cover both aspects. Here’s why and how they should do it:

• Holistic Strategy: A good SEO agency will integrate both on-site and off-site strategies into a cohesive plan. This ensures that every element of your SEO works in harmony.

• Expertise in Link Building: Agencies should have a dedicated team or person focused on acquiring quality backlinks. This requires specialised skills and relationships with other websites.

• Technical Proficiency: On-site optimisation involves technical know-how. From improving site speed to ensuring mobile responsiveness, your agency should tick all these boxes.

• Regular Audits: Both on-site and off-site elements need regular audits. SEO isn’t static; algorithms change, and so should your strategy.

• Transparent Reporting: You need to know what’s happening. A reputable agency will provide regular reports detailing both on-site improvements and backlink acquisition.

Choosing an agency that covers both areas means you get a comprehensive service. It’s not just about ticking boxes; it’s about ensuring every part of your SEO is working towards your goals.

The Real Talk

So, should SEO agencies handle both? Absolutely. It’s like asking if a chef should be responsible for both cooking and seasoning. Of course, they should. Both elements are intertwined and essential for success.

In my experience, the best results come from agencies that understand this balance. They’re not just ticking off checklists. They’re strategising, adapting, and executing a plan that covers all bases. If you’re looking for an seo optimisation agency that gets this, check out my SEO services.

Remember, SEO is a marathon, not a sprint. It requires patience, expertise, and a comprehensive approach. Don’t settle for half measures. When you find an agency that can confidently manage both backlinks and on-site optimisation, you’re on the right track.