Should we prioritise technical SEO fixes before allocating new campaign spend?

Yes, it’s wise to prioritise technical SEO fixes before allocating new campaign spend. Ensuring your website’s technical foundation is solid maximises the effectiveness of all marketing efforts. Without addressing technical SEO, new campaigns may underperform due to poor site accessibility or performance issues.

Why Technical SEO is the Backbone

Imagine launching a shiny new B2B campaign. You’ve got killer content, a persuasive call-to-action, and a budget that’s ready to roll. But if your website has technical issues — think slow load times or broken links — all that effort might go to waste.

Technical SEO is like the foundation of a house. You wouldn’t furnish a home with a dodgy foundation, would you? The same principle applies here. A solid technical base ensures that search engines can crawl, index, and rank your site effectively. This isn’t just about ticking boxes; it’s about ensuring your audience finds you when they’re looking.

Take a SaaS company, for instance. They might have a great product, but if their site’s technical SEO is a mess, potential customers might never even see it.

Getting Your SEO House in Order

Before you throw money into new campaigns, make sure your technical SEO is in top shape. Here’s how you can do that:

• Audit Your Site: Use tools like Google Search Console to identify issues. Look for crawl errors, mobile usability problems, and security issues.

• Optimise Loading Speed: A slow site can frustrate users and increase bounce rates. Compress images, leverage browser caching, and minimise CSS and JavaScript.

• Fix Broken Links: These can harm your SEO and user experience. Use a tool to find and fix them.

• Ensure Mobile Friendliness: With mobile traffic on the rise, your site must be responsive and easy to navigate on smaller screens.

• Improve Site Structure: Make sure your URLs are clean and logical. Use a sitemap to help search engines understand your site’s layout.

Once these elements are sorted, you’re in a much stronger position to launch effective campaigns. Think of it as polishing the engine before hitting the road.

Conversations Over Coffee

So, should you really be prioritising technical SEO? Absolutely. It’s like having a conversation with someone who’s got spinach in their teeth. You can’t focus on what they’re saying until they sort that out.

Technical SEO is your spinach. Get rid of it. Then, your content can shine, and your campaigns can perform.

And if you’re not sure where to start, consider hiring an seo optimisation expert. They can help you get better rankings and ensure your site is technically sound. Because, let’s be honest, not everyone wants to spend their time fiddling with XML sitemaps and canonical tags.

In the end, fixing technical SEO isn’t just a box to tick. It’s about giving your marketing efforts the best shot at success. And who doesn’t want that?