What are signs that our SEO agency is underperforming?

Signs that your SEO agency is underperforming include stagnant or declining search rankings, lack of regular communication, and failure to provide clear, actionable reports. If you notice these issues, it might be time to reassess your partnership and consider other options to improve your online presence.

Why This Matters

SEO is not a set-and-forget strategy. It’s a dynamic process that requires constant attention and adaptation. If your SEO agency is underperforming, it can cost your business in more ways than one. Imagine a B2B company investing heavily in SEO, only to see no improvement in lead generation. That’s not just frustrating; it’s a waste of resources.

An underperforming agency can also damage your brand’s reputation. If they use outdated or shady tactics, Google penalties could be lurking around the corner. And let’s be honest, nobody wants to be on Google’s naughty list.

Key Signs to Watch For

If you’re feeling like your SEO agency might be slacking, here are some tell-tale signs to watch for:

• Stagnant or Declining Rankings: If you’re not seeing any upward movement in your search rankings, that’s a red flag. An effective agency should be able to show progress, even if it’s incremental.

• Lack of Communication: A good SEO agency will keep you in the loop. If you’re not getting regular updates or reports, that’s a problem. Transparency is key.

• Generic Reporting: Are you receiving reports filled with jargon and no actionable insights? That’s a sign your agency is not tailoring their strategy to your specific needs.

• No Clear Strategy: If they can’t articulate a clear plan for your SEO goals, they might not have one. You deserve a roadmap, not just vague promises.

• Poor Understanding of Your Business: If your agency doesn’t take the time to understand your industry and target audience, how can they effectively optimise your site?

If any of these sound familiar, it might be time to have a candid conversation with your agency. You deserve a partner who understands your needs and works proactively to meet them.

Let’s Get Real

So, what’s the vibe with your current SEO agency? Are they delivering, or are you left scratching your head? It’s okay to expect more. You should.

SEO isn’t just about keywords and backlinks. It’s about connecting with the right audience and driving real results. That’s why it’s crucial to work with a search engine optimisation expert who gets that. Someone who’s invested in your success, not just their monthly retainer.

Remember, you’re not married to your agency. If they’re not cutting it, explore other options. The right partner will be worth their weight in gold.