What Do I Do If Our SEO Traffic Is Coming From Irrelevant Regions?

If your SEO traffic is coming from irrelevant regions, start by analysing your website’s content and targeting to ensure it aligns with your desired audience. Adjust your geo-targeting settings in Google Search Console and refine your keyword strategy to focus on location-specific terms. Consider using a search engine optimisation expert to fine-tune your approach and monitor changes.

Why Regional Traffic Matters

Imagine you’re running a B2B software company in South Africa, but your website traffic is mostly coming from Brazil. Not ideal, right? You want your potential clients to be local or at least in regions where you operate. Otherwise, you’re wasting resources on visitors who are unlikely to convert. It’s like throwing a party and inviting people who don’t even like your music.

The issue often stems from a mismatch between your content, keywords, and the regions you’re targeting. Maybe your blog posts are ranking for terms that are popular elsewhere, or your site settings aren’t properly configured. Regardless, it’s a problem you can fix.

Steps to Fix Irrelevant Regional Traffic

First off, don’t panic. You’re not the first to face this issue, and there are practical steps to get your SEO traffic back on track.

• Check Your Geo-Targeting Settings: Head to Google Search Console. Make sure your site is set to target the right country. It’s a simple but often overlooked step.

• Review Your Content: Are your articles and pages tailored to your target audience? Use local idioms, references, and relevant examples that resonate with your intended market.

• Refine Your Keywords: Focus on location-specific keywords. Include city or country names in your keywords where appropriate. This helps search engines understand where you’re trying to attract traffic from.

• Analyse Backlinks: If you’re getting links from sites in irrelevant regions, it could be skewing your traffic. Aim for backlinks from local or industry-relevant sites.

• Consult an SEO Expert: Sometimes, you need a fresh set of eyes. An seo consultant can provide insights that you might have missed.

Once you’ve implemented these steps, keep an eye on your analytics. Adjust as needed. SEO is a marathon, not a sprint.

A Bit of Perspective

Here’s the thing. SEO isn’t a set-it-and-forget-it game. It’s more like tending a garden. Sometimes you’ll find a few weeds (like irrelevant traffic), but you can always pull them out and plant something new.

And yes, while it’s tempting to focus on sheer numbers, quality beats quantity every time. Ten local leads are worth more than a hundred irrelevant clicks. So, don’t just aim for high traffic. Aim for the right traffic.

Remember, even the best seo agency can’t control every aspect of who visits your site. But with the right strategies, you can certainly tilt the odds in your favour. Keep tweaking, keep learning, and soon enough, you’ll see the traffic you want.