What happens if our top-performing page gets outranked — can SEO fix that?

If your top-performing page gets outranked, SEO can help regain its position by improving content relevance, enhancing technical aspects, and building quality backlinks. It’s about understanding why the page lost its rank and making strategic adjustments to reclaim visibility. Regular monitoring and optimisation are key to maintaining top rankings.

Why Rankings Matter

Imagine your website is a bustling shop on a busy street. Your top-performing page is the shop window that draws in the most foot traffic. When that page is outranked, it’s like a competitor has set up a flashier display right next to yours. Suddenly, fewer people are stopping by your window.

For a B2B company or a SaaS provider, this could mean fewer leads, less brand visibility, and ultimately, a dip in revenue. Rankings aren’t just numbers on a report; they translate directly to business outcomes. This is why maintaining top positions is vital.

Steps to Regain Your Rankings

So, what do you do when your page gets knocked off its perch? Here’s a straightforward plan:

• Analyse the Competition: Check who’s outranking you and why. Look at their content, keywords, and backlinks. What are they doing differently or better?

• Revamp Your Content: Update your page with fresh, relevant information. Include keywords naturally and ensure the content meets user intent.

• Improve User Experience: Make sure your page loads quickly, is mobile-friendly, and easy to navigate. Google loves pages that offer a great user experience.

• Build Quality Backlinks: Reach out to industry partners or influencers for backlinks. High-quality backlinks can boost your authority and rankings.

• Monitor and Adjust: Use tools to track your rankings and make adjustments as needed. SEO is an ongoing process, not a one-time fix.

By following these steps, you can work towards reclaiming your lost position. Remember, SEO isn’t a set-and-forget task. It requires constant attention and tweaking.

The Reality of SEO

Here’s the thing. SEO is a bit like gardening. You can’t just plant seeds and expect a lush garden overnight. It takes time, care, and the right conditions. And sometimes, despite your best efforts, a sudden storm (or a Google algorithm update) can mess things up.

That’s where a solid seo optimisation expert comes in handy. They can help navigate these changes and keep your site in top shape. They’re like the seasoned gardener who knows exactly which fertiliser to use and when to prune.

So, if your top-performing page gets outranked, don’t panic. Roll up your sleeves, dig into the data, and make the necessary changes. With the right strategy, you can climb back up the rankings and keep your business thriving.