What Questions Should I Ask in an SEO Quarterly Business Review Meeting?

In an SEO quarterly business review meeting, ask questions about performance metrics, strategy adjustments, and future goals. Focus on understanding traffic trends, keyword rankings, and conversion rates. Discuss any challenges faced and explore opportunities for improvement in the coming quarter.

Why These Meetings Matter

SEO quarterly business review meetings are your chance to take stock of what’s working and what’s not. They give you a clear view of your SEO strategy’s effectiveness and help you make informed decisions for the next quarter. Imagine you’re running a B2B SaaS company. You’ve invested in an SEO strategy to drive leads. These meetings reveal whether your efforts are paying off or if you need to pivot.

Without regular check-ins, you’re flying blind. You might miss out on opportunities or fail to spot issues before they become problems. A quarterly review ensures you’re always moving in the right direction. It’s not just about looking back; it’s about planning ahead.

Key Questions to Ask

When you’re in the meeting, come prepared with a list of questions. This ensures you cover all bases and get the most out of your time. Here are some questions to consider:

• How have our keyword rankings changed? This helps you understand if your content is hitting the mark.
• What are our top-performing pages? Identify what’s working so you can replicate success.
• Are there any new opportunities for content? Look for gaps in your strategy or emerging trends.
• How is our backlink profile evolving? Quality backlinks are gold for SEO, so keep an eye on this.
• What technical issues need addressing? Things like site speed and mobile optimisation can’t be ignored.

These questions create a solid foundation for your discussion. They help you dig deeper into the data and uncover insights that might not be obvious at first glance. After all, the goal is to get better rankings and improve your online presence.

Beyond the Basics

Let’s be honest. SEO can be a bit of a minefield. You might feel overwhelmed by the jargon and metrics. That’s okay. Focus on the big picture. What’s driving your business forward? What’s holding it back?

Don’t be afraid to challenge assumptions. If something isn’t working, ask why. If your SEO consultant is recommending a new strategy, dig into the reasoning. You’re not just there to nod along. You’re there to make decisions that impact your business.

Remember, SEO isn’t a set-and-forget game. It’s an ongoing process. Stay curious. Keep asking questions. And never stop learning. That’s how you’ll stay ahead of the competition.