What role does alt text really play in B2B SEO?

Alt text plays a significant role in B2B SEO by enhancing accessibility and providing search engines with context about images. It helps improve rankings on Google by ensuring that images are indexed correctly and appear in image search results. For B2B companies, optimising alt text can lead to increased visibility and better engagement with target audiences.

Why Alt Text Matters More Than You Think

Alt text, or alternative text, is not just a nice-to-have feature. It’s a must for any B2B business aiming to boost their SEO. Imagine you’re a SaaS company showcasing your latest software interface on your website. Without alt text, search engines wouldn’t have a clue about what’s in those images. Alt text fills that gap, telling search engines what the image is about.

But it’s not only about search engines. Alt text improves accessibility for visually impaired users who rely on screen readers. This means your content reaches a wider audience, which is always a win. So, alt text is doing double duty—helping both your SEO and your audience.

How to Get Alt Text Right

Getting alt text right isn’t rocket science, but it does require a bit of thought. Here’s how you can make sure your alt text is pulling its weight:

• Be Descriptive: Explain what the image is about in clear, concise terms. If it’s an image of a cloud-based CRM dashboard, say so.
• Keep It Relevant: Make sure your alt text aligns with the content of the page. Random or generic descriptions won’t help your SEO.
• Use Keywords Wisely: Incorporate relevant keywords, but avoid keyword stuffing. Natural language is key.
• Avoid Starting with ‘Image of’: Screen readers already announce images, so starting with ‘Image of’ is redundant.
• Consider Context: Think about how the image relates to the surrounding text. This can guide your alt text to be more informative.

Taking these steps can significantly enhance your SEO efforts. And if you’re looking for more tailored strategies, consulting a seo specialist can provide deeper insights.

Alt Text: More Than Just SEO

Let’s be honest. Alt text is often an afterthought. But it shouldn’t be. It’s a small detail that packs a punch. Think of it as the unsung hero of your SEO strategy.

Sure, it’s not as glamorous as a viral social media campaign or a high-budget video ad. But it’s foundational. It’s like the tyres on a car. You don’t always notice them, but you’d be stuck without them.

In the B2B world, where every detail counts, alt text is an easy win. It’s simple to implement and can make a noticeable difference in your SEO performance. So, next time you’re uploading an image, take a moment to think about the alt text. It’s a small step that can lead to big gains.