What SEO Activities Are Often Overlooked During Website Development?
SEO activities often overlooked during website development include optimising site architecture, ensuring mobile-friendliness, and setting up proper redirects. These elements are foundational for search engine visibility and user experience. Ignoring them can lead to poor rankings and lost traffic.
Why Overlooked SEO Matters
When building a website, it’s easy to get caught up in design and content. After all, these are what users see first. However, the behind-the-scenes elements are just as important. Think of SEO as the backbone of your site. Without it, even the most beautiful site can remain hidden in the depths of search engine results.
Take a SAAS company, for example. They might have a slick, user-friendly interface, but if their website isn’t structured for search engines, potential customers will never find them. It’s like having a fancy shop with no road signs pointing to it. You want those signs.
Key SEO Steps During Development
Here’s a quick list of often-overlooked SEO tasks that should be on your radar during website development:
- Site Architecture: Make sure your website’s structure is logical and easy to navigate. This helps search engines crawl your site effectively. A clear hierarchy and intuitive navigation can make a world of difference.
- Mobile-Friendliness: With more people browsing on mobile devices, a responsive design is non-negotiable. Google prioritises mobile-friendly sites, so ensure your site looks and functions well on all screen sizes.
- Redirects: If you’re migrating from an old site or updating URLs, set up proper 301 redirects. This preserves link equity and ensures users and search engines find the right pages.
- Metadata: Titles and descriptions might seem trivial, but they’re vital for SEO. They tell search engines what your pages are about and can impact click-through rates.
- Page Speed: Slow sites frustrate users and search engines alike. Optimise your images, use caching, and minimise code to speed things up.
These steps are not just technical mumbo jumbo. They lay the groundwork for effective search engine optimisation. Overlooking them is like ignoring the foundation when building a house.
A Bit of Straight Talk
Let’s be honest. SEO isn’t the most glamorous part of website development. It’s the unsung hero. But if you want to improve rankings on Google, these foundational tasks are non-negotiable. They might not be as flashy as a new logo or as exciting as a viral marketing campaign, but they keep your site standing tall in search results.
Think of it this way: SEO is like a good pair of running shoes. You might not notice them when you’re winning the race, but without them, you’re not even in the race. And if you’re feeling overwhelmed or unsure, consider reaching out to an seo optimisation expert. Sometimes, a little expert guidance is all you need to get on the right track.
Remember, a well-optimised website is a powerful tool. Don’t let oversight be the reason your site doesn’t perform.