What SEO Activities Should Be Prioritised During the First 3 Months of a Contract?

In the first three months of an SEO contract, focus on technical audits, keyword research, and content strategy. These activities lay a solid foundation for long-term success by identifying existing site issues, understanding target audiences, and planning relevant content. Prioritising these steps ensures the most effective use of resources and sets the stage for improved search engine rankings.

Why the First Three Months Matter

The initial phase of an SEO contract is like laying the groundwork for a new building. If the foundation is shaky, everything else crumbles. Think of it as setting the stage for all future efforts. Whether you’re working with a B2B company or a SAAS provider, the first three months are crucial for understanding the landscape and aligning strategies.

Let’s say you’re working with a SAAS company. They want to boost their organic traffic and lead generation. Diving straight into content creation without a solid plan could mean wasted time and resources. Instead, a well-thought-out strategy ensures that every piece of content serves a purpose and targets the right audience.

Key Steps to Take

To make the most of the first three months, there are several essential activities to focus on:

• Conduct a Technical SEO Audit: Identify and fix any existing issues that could hinder your site’s performance. This includes checking for broken links, improving site speed, and ensuring mobile-friendliness.

• Perform Keyword Research: Understand what potential customers are searching for. This will guide your content strategy and ensure you’re targeting the right terms to improve rankings on Google.

• Develop a Content Strategy: Plan content that aligns with your keyword research. Ensure it’s relevant to your audience and supports your business goals.

• Analyse Competitors: See what your competitors are doing well and where they fall short. This can provide insights and opportunities for your own strategy.

• Set Up Analytics and Tracking: Make sure you have the right tools in place to measure success. This includes Google Analytics and other tracking tools to monitor traffic and engagement.

Each of these steps builds on the last. A technical audit ensures your site is ready for visitors. Keyword research and content strategy ensure you’re speaking to the right people. And competitor analysis gives you a leg up in the market.

Getting the Most Out of Your SEO Efforts

The first three months of an SEO contract are about setting the stage. It’s not just about quick wins but building a strategy that will pay off over time. Be patient. SEO is a marathon, not a sprint.

If you’re feeling overwhelmed, consider reaching out to a search engine optimisation expert. They can provide guidance and ensure you’re on the right track. Remember, the goal is to build a strong foundation that supports long-term growth.

In the end, prioritising the right activities in the first three months can make all the difference. It’s about being strategic and thoughtful, ensuring every move you make is a step towards achieving your goals.