What SEO tasks can we automate internally to save time?

Automating SEO tasks internally can save time by streamlining repetitive processes like keyword tracking, performance reporting, and technical audits. By using tools to handle these tasks, teams can focus on strategic decision-making and creative content development. Automation helps maintain consistency and efficiency in SEO efforts.

Why Automation Matters in SEO

SEO can be a bit of a beast. It requires constant attention, which can be time-consuming. For B2B companies or SaaS businesses, automating certain SEO tasks can be a lifesaver. Imagine a small team juggling multiple projects. They need to ensure their website ranks well, but they don’t have time to manually track every keyword or analyse every piece of data.

Automation steps in here. It handles the grunt work, freeing up your time for more strategic tasks. Think of it as having a reliable assistant who never sleeps. You get to focus on crafting killer content or planning the next big campaign while the mundane tasks tick over in the background.

Tasks You Can Automate

Not everything can or should be automated, but there are several SEO tasks that lend themselves nicely to automation. Here’s a quick list:

• Keyword Tracking: Use tools like SEMrush or Ahrefs to automatically track keyword rankings and get notified of changes.

• Performance Reporting: Automate your reports with Google Data Studio or other reporting tools. This way, you get regular updates without lifting a finger.

• Technical Audits: Tools like Screaming Frog can run regular audits to catch issues like broken links or missing meta tags.

• Backlink Monitoring: Automate the tracking of new backlinks and any lost links using tools like Majestic or Moz.

• Content Updates: Set up alerts for outdated content. Tools can flag pages that need refreshing based on performance or keyword trends.

By automating these tasks, you’re not just saving time. You’re ensuring consistency and accuracy, which are key for SEO success. Plus, it allows your team to focus on tasks that require human creativity and strategic thinking.

Automation: A Friend, Not a Foe

Automation doesn’t mean handing over the keys to a robot overlord. It’s about working smarter. Leveraging automation is like having a team of SEO specialists at your disposal. It’s an extension of your capabilities, not a replacement.

Consider partnering with a search engine optimisation expert to integrate automation tools effectively. They can help you set up the right systems, ensuring you get the most out of your SEO efforts.

Remember, the goal is to enhance your SEO strategy, not to replace the human touch. Automation is there to handle the monotonous tasks, so you can focus on what really matters: driving growth, engaging your audience, and building your brand.