What SEO Tasks Should Be Prioritised After a Major Content Audit?

After a major content audit, prioritise updating underperforming content, improving internal linking, and optimising metadata. These tasks directly impact your site’s visibility and user experience, ensuring your content aligns with current SEO best practices and audience needs.

Why This Matters

A major content audit is like spring cleaning for your website. You’ve sifted through the clutter, identified what’s working, and what’s not. The next step is to take action. Without it, the audit is just a list of problems with no solutions.

Consider a B2B SaaS company that’s just completed their audit. They discover several blog posts that drive little traffic yet have potential. By focusing on these underperformers, they can boost their site’s overall performance. The goal is to make the most of the content you already have. It’s about working smarter, not harder.

Top Tasks to Tackle

Now, let’s get into the nitty-gritty. Post-audit, you’ve got a few key tasks to focus on:

• Revise Underperforming Content: Identify pages that aren’t pulling their weight. Refresh them with updated information, new keywords, and a more engaging structure.

• Enhance Internal Linking: Make sure your content is well-connected. Use relevant anchor text to guide readers and search engines through your site seamlessly.

• Optimise Metadata: Don’t overlook titles and meta descriptions. They’re the first things people see in search results. Make them compelling and keyword-rich.

• Check Technical SEO: Ensure your site’s technical aspects—like page speed and mobile-friendliness—are up to scratch. Technical issues can undermine your best content efforts.

• Monitor Performance: Keep an eye on your analytics. See what changes are working and adjust as needed. SEO is never a one-and-done effort.

These tasks are your bread and butter. They’re not only about fixing issues but also about enhancing your site’s overall SEO health.

A Bit of Real Talk

Here’s the thing: SEO is a marathon, not a sprint. You’ve got to stay on top of these tasks consistently. It’s not glamorous, but it’s effective.

And if you’re feeling a bit out of your depth, it might be time to bring in an seo optimisation expert. They can help you get better rankings without you having to sweat the small stuff.

Remember, SEO isn’t just about ticking boxes. It’s about understanding what your audience wants and delivering it in the best way possible. That’s how you keep them coming back.