What SEO Tests Should I Run Before Our Next Promotional Campaign?

Before launching your promotional campaign, run SEO tests to ensure your website is optimised for search engines and user experience. Focus on testing page speed, keyword relevance, and mobile responsiveness. These tests will help you identify and fix issues that could impact your campaign’s effectiveness.

Why SEO Testing Matters

Imagine you’re gearing up for a big promotional push. You’ve got the budget, the creative, and the channels all lined up. But if your website isn’t ready, all that effort could fall flat. SEO testing is like a pre-flight checklist for your website. It ensures everything is in tip-top shape before you take off.

Let’s say you’re in the B2B SaaS space. Your target audience is tech-savvy and expects a seamless experience. If your site takes ages to load or isn’t mobile-friendly, potential customers might bounce faster than you can say “conversion rate”. Testing helps you catch these issues early.

SEO tests are about more than just checking boxes. They give you actionable insights. You can spot underperforming pages, fix broken links, and ensure your content aligns with what your audience is searching for. It’s about setting the stage for success.

Key SEO Tests to Run

Before you hit “go” on your campaign, there are several SEO tests you should consider. These tests will help you optimise your site and improve your chances of campaign success.

• Page Speed Test: Use tools like Google PageSpeed Insights to check how fast your pages load. Slow pages can hurt user experience and rankings.

• Mobile Responsiveness Test: Ensure your site looks and works well on mobile devices. Tools like Google’s Mobile-Friendly Test can help.

• Keyword Relevance Test: Review your target keywords and make sure they’re integrated naturally into your content. Check that they align with what your audience is searching for.

• Technical SEO Audit: Look for issues like broken links, duplicate content, and crawl errors. Tools like Screaming Frog can assist with this.

• User Experience Test: Navigate your site as if you’re a first-time visitor. Is it easy to find information? Is the navigation intuitive?

After running these tests, you’ll have a clearer picture of what needs fixing. Addressing these issues before your campaign can improve your rankings on Google and ensure a smoother user journey.

The Human Touch

Here’s a thought. SEO isn’t just about algorithms and keywords. It’s about people. Real people visiting your site, looking for answers, solutions, or products. And they deserve the best experience you can offer.

Think of SEO as a conversation. You’re not just talking to search engines; you’re talking to your audience. Make sure your message is clear, your site is welcoming, and your content is engaging. This is where a good seo optimisation agency can make a difference. They bring a fresh perspective and expert touch.

Remember, your promotional campaign is more than just a marketing effort. It’s an opportunity to connect with your audience. So, make sure your website is ready to make that connection count.