What service level agreements (SLAs) should I have in place with an SEO agency?
When working with an SEO agency, you should have SLAs that clearly define expectations for deliverables, timelines, and performance metrics. These agreements should cover communication frequency, reporting standards, and measurable outcomes like traffic growth or keyword rankings. Having these SLAs in place ensures accountability and a mutual understanding of goals.
Why SLAs Matter in SEO
SLAs are like the unspoken rules of a good relationship, but written down. They make sure everyone knows what’s expected and when. In the world of SEO, where results can be as unpredictable as the South African weather, having these agreements is vital. They help you avoid the awkwardness of unmet expectations or missed deadlines. Imagine hiring an SEO agency to boost your SaaS platform’s visibility, only to find out months later that their definition of “boost” was a 2% increase in traffic. Not ideal, right?
An SLA acts as a safety net. It ensures that both parties are on the same page from the get-go. This is especially important when investing in something as intangible as SEO, where results aren’t always immediate or easy to quantify. Without a clear agreement, you might find yourself wondering what exactly you’re paying for.
Key Elements of an Effective SEO SLA
If you’re considering bringing a search engine optimisation expert on board, make sure your SLA covers these essential elements. This will not only safeguard your investment but also set the stage for a productive partnership.
- Deliverables and Timelines: Specify what tasks will be completed and when. This could include keyword research, content creation, or technical audits. Clear timelines prevent any nasty surprises.
- Performance Metrics: Define what success looks like. Whether it’s a 20% increase in organic traffic or hitting the first page of Google for certain keywords, make sure these metrics are measurable.
- Reporting Frequency: Decide how often you’ll receive updates. Monthly reports are standard, but weekly updates can be useful for fast-paced projects.
- Communication Protocols: Establish how you’ll communicate. Will it be through email, phone calls, or Slack? Knowing this upfront avoids miscommunication.
- Issue Resolution: Outline steps for handling any hiccups. If a problem arises, you’ll want to know how it will be addressed and who’s responsible.
Having these points in your SLA ensures that you and your SEO agency are aligned. It makes the working relationship smoother and more effective. Remember, an SLA isn’t just a formality—it’s a roadmap for success.
The Human Element
Let’s be honest. SLAs might sound as exciting as watching paint dry, but they’re worth it. They bring clarity and structure, which is often lacking in the chaotic world of SEO. And while it’s tempting to go with the flow, having a solid agreement is like having a GPS for your SEO journey. It guides you, keeps you on track, and helps you reach your destination.
Think of your SEO agency as an extension of your team. You wouldn’t hire someone in-house without clear expectations, right? The same logic applies here. Having an SLA isn’t about being overly formal or bureaucratic. It’s about ensuring everyone knows their role and what’s at stake.
So, when you’re ready to improve rankings on Google, make sure you’ve got an SLA that sets the stage for success. It’s not just paperwork—it’s peace of mind.