What Should I Ask in a Reference Call with a Past Client of an SEO Agency?

When calling a past client of an SEO agency, ask about their overall satisfaction with the agency’s services, the results they achieved, and any challenges they faced during the collaboration. Inquire about communication, transparency, and whether they would recommend the agency to others. Understanding these elements will help you gauge if the agency aligns with your needs.

Why This Matters

Choosing the right SEO agency can feel like a gamble. You’re putting your brand’s online presence in someone else’s hands. And it’s not just about rankings. It’s about trust, communication, and results. Imagine you’re a B2B software company. You’ve got a fantastic product, but it’s buried on page three of Google. The right SEO partner can change that. The wrong one? A waste of time and money.

A reference call is your opportunity to peek behind the curtain. It’s not just about what the agency promises. It’s about what they deliver. And who better to tell you that than someone who’s been in your shoes? You’re looking for red flags and golden nuggets. Both are equally important.

Key Questions to Ask

Now, let’s get into the nitty-gritty. What should you actually ask during these calls? Here’s a straightforward list:

• Overall Experience: How would you describe your experience working with the agency? This sets the tone for the rest of the conversation.

• Results Achieved: What specific results did the agency help you achieve? Numbers speak louder than words.

• Communication: How was the communication throughout the project? Regular updates or radio silence? You want an agency that keeps you in the loop.

• Challenges: Did you face any challenges or issues with the agency? No partnership is perfect, but how they handle problems is telling.

• Recommendation: Would you recommend this agency to others? A simple question, but it can reveal a lot.

Asking these questions will give you a well-rounded view of the agency’s capabilities. You’re not just looking for glowing reviews. You want honesty. It’s in the details where you’ll find the truth.

The Real Deal

Here’s the thing. Reference calls can be a bit awkward. You’re essentially asking a stranger to spill the beans. But remember, they were once in your position. They understand the stakes. So don’t shy away from asking tough questions.

An SEO optimisation expert can make or break your online strategy. It’s not just about getting better rankings. It’s about finding a partner who understands your goals and can deliver on them. So, take your time. Ask the right questions. And trust your gut. It’s your business on the line.