What Should I Expect from an SEO Report if I Hire Someone?

An SEO report should provide clear insights into your website’s performance, highlight areas for improvement, and offer actionable recommendations. It should cover key metrics like organic traffic, keyword rankings, and technical SEO health. Expect it to be detailed yet understandable, allowing you to make informed decisions about your digital strategy.

Why an SEO Report Matters

Imagine you’ve hired a personal trainer. You’d want regular updates on your progress, right? An SEO report is much the same. It’s your regular check-in on how your website’s doing in the world of search engines. Without it, you’re flying blind.

A good SEO report will tell you what’s working and what’s not. It’ll show you where your traffic is coming from, which keywords are driving that traffic, and how your site stacks up against competitors. For a B2B SaaS company, this could mean understanding which blog posts are converting readers into trial users or identifying which keywords need more attention.

What to Look for in an SEO Report

When you receive an SEO report, there are a few key areas to focus on. It’s not just about numbers; it’s about understanding the story they tell.

• Organic Traffic: Look for trends over time. Are you seeing growth? Flatlining? Declines? This is your first clue about your SEO health.
• Keyword Rankings: Which keywords are you ranking for, and how are those rankings changing? This is crucial for understanding your visibility.
• Backlinks: A good report will highlight new backlinks and the quality of those links. It’s like a report card on your website’s reputation.
• Technical SEO: Expect insights into things like page speed, mobile-friendliness, and crawl errors. These are the nuts and bolts that keep your site running smoothly.
• Content Performance: Which pages are getting the most views? Which ones are converting? This helps you know what content is resonating with your audience.

After going through these elements, you should have a clearer picture of where your digital strategy stands. If something’s off, your SEO specialist should be able to provide recommendations on how to fix it.

The Real Deal: What I Think About SEO Reports

Here’s the thing. An SEO report is only as good as the person interpreting it. Numbers on a page don’t mean much without context. That’s why working with a top seo expert can make all the difference. They’ll help you understand the nuances and what actions to take next.

And let’s be honest. A report should never be a one-time thing. SEO is a long game. Regular updates keep you informed and agile. They help you spot opportunities and threats before they become big issues.

So, when you hire someone for SEO services, expect more than just a PDF with graphs. Expect a conversation starter. A tool for decision-making. And a guide for your next steps.