What should I include in an internal SEO performance review?

An internal SEO performance review should include an analysis of keyword rankings, organic traffic metrics, conversion rates, and backlink profiles. It should assess the effectiveness of your on-page and off-page strategies, and identify areas for improvement. Regular reviews help ensure your SEO efforts align with business goals and adapt to search engine updates.

Why an SEO Performance Review Matters

SEO isn’t a one-time task. It’s an ongoing process that demands constant attention and refinement. Think of it like maintaining a car. You wouldn’t drive it for years without checking the oil or brakes, right? Similarly, an SEO performance review ensures your digital strategies are running smoothly and effectively.

For instance, let’s say you run a SAAS company. You’ve optimised your content for relevant keywords, but your organic traffic isn’t where you want it to be. A performance review can pinpoint whether your keywords need tweaking or if your content isn’t resonating with your audience. This way, you can make informed decisions rather than just guessing.

Key Elements to Include in Your Review

When conducting an SEO performance review, focus on a few key areas to get a clear picture of your strategy’s effectiveness. Here’s what you should look at:

• Keyword Rankings: Track where you stand for your target keywords. Are you climbing, staying still, or dropping?
• Organic Traffic: Analyse traffic patterns. Check if there’s a steady increase or if you’ve hit a plateau.
• Conversion Rates: See how well your organic traffic converts. Are visitors taking desired actions?
• Backlink Profile: Evaluate the quality and quantity of your backlinks. Are they from reputable sources?
• On-page and Off-page Strategies: Review your content’s relevance and technical aspects like site speed and mobile friendliness.

After gathering this data, you can compare it against your goals. If you’re not meeting expectations, it might be time to consult a seo optimisation expert for deeper insights or adjustments.

Keep It Real

Here’s the thing. SEO reviews can get technical. But don’t let that intimidate you. The goal is to understand what’s working and what’s not. Simple as that.

You might find that your keyword rankings are solid, but your conversion rates are lacking. This could mean your content draws visitors but doesn’t compel them to act. Maybe it’s time to revisit your calls-to-action or landing page design.

Remember, the digital world is dynamic. What worked last month might not work today. Regular reviews help you stay ahead of the curve and adapt to changes. So, grab a cup of coffee, dive into your data, and make those tweaks. Your future self will thank you.