What’s the best way to handle out-of-stock product pages for SEO?

To handle out-of-stock product pages for SEO, keep the page live and provide alternative options or information about restocking. This maintains the page’s authority and ranking while offering a good user experience. Avoid removing the page or redirecting it unless the product is permanently discontinued.

Why Out-of-Stock Pages Matter

Out-of-stock pages are a bit like those awkward moments when you walk into a shop, and the item you want isn’t there. Frustrating, right? Now imagine that happening online, where the competition is just a click away. If your out-of-stock page is poorly managed, you risk losing potential customers and hurting your SEO.

For instance, let’s say you run a B2B software-as-a-service (SAAS) company. You have a popular tool that’s temporarily unavailable due to a software update. If you simply take down the page, you’ll lose all the SEO value it’s built up. Worse, your competitors might swoop in to fill the gap. Keeping that page active is key to maintaining your search engine rankings and keeping your audience engaged.

Practical Steps to Handle Out-of-Stock Pages

Handling out-of-stock pages doesn’t have to be a headache. Here’s how you can do it effectively:

• Keep the Page Live: Don’t delete it. Keeping the page live retains its SEO value and ranking.
• Provide Alternatives: Suggest similar products or services. This keeps users engaged and offers them options.
• Inform About Restocking: Clearly state when the product will be back. If you don’t know, be honest about it.
• Collect Emails for Notifications: Offer users the option to be notified when the product is back in stock. This keeps potential customers in the loop and shows you value their interest.
• Optimise for SEO: Use the opportunity to update the page’s content and keywords to keep it relevant.

By following these steps, you ensure that your out-of-stock pages remain valuable both for SEO and for your customers. It’s like turning a temporary setback into a long-term win.

A Little Opinion on the Matter

Honestly, it’s all about balance. You want to keep your SEO strong without annoying your customers. Think of it like hosting a braai. You wouldn’t just leave your guests hanging if the boerewors ran out, right? You’d offer them something else, maybe a lekker steak or some chicken wings. Same with your online store. Keep the conversation going, and don’t leave your users in the dark.

Also, if you’re unsure about handling these pages, consider consulting an SEO specialist. They can help you navigate the ins and outs of SEO optimisation and ensure your site remains competitive. After all, getting better rankings on Google is a team effort.

So, keep those out-of-stock pages alive and kicking. They’re not just placeholders; they’re opportunities to engage, inform, and convert.