Will I need to write anything myself as the business owner if we do SEO?

Yes, as a business owner, you will need to write some content for SEO. While an SEO agency can handle technical aspects and strategy, your unique insights and expertise are invaluable for creating authentic and engaging content that resonates with your audience. Your input ensures the content truly reflects your brand’s voice and values.

Why Your Voice Matters

As the business owner, you’re the heart and soul of your brand. Your insights and experiences are what make your business unique. When it comes to SEO, this uniqueness is your secret weapon. Search engines love original content that speaks directly to your audience’s needs.

Take a B2B software company, for example. While the technical team can optimise the site for search engines, the business owner’s understanding of client pain points and industry trends is vital. This knowledge helps create content that not only ranks well but also genuinely connects with potential clients.

SEO isn’t just about keywords and backlinks. It’s about creating a digital presence that feels real and trustworthy. That’s where your voice makes all the difference.

How to Contribute Effectively

You don’t need to write everything yourself, but your input is key. Here’s how you can contribute without feeling overwhelmed:

• Provide Ideas: Share topics you think will interest your audience. Your day-to-day interactions with clients can spark great content ideas.
• Share Insights: Offer your unique perspective on industry trends or common customer questions. This adds depth to the content.
• Review and Edit: Look over drafts to ensure they align with your brand’s tone and message. Small tweaks can make a big impact.
• Create Personal Content: Write occasional pieces like founder’s notes or personal stories. These add a human touch that readers appreciate.

By collaborating with your SEO team, you can ensure the content not only ranks well but also resonates with your audience. This partnership is essential for effective seo marketing.

Keeping It Real

Here’s the thing. SEO is a team sport. You’ve got the SEO experts handling the technical side, and you bring the authenticity. It’s a winning combo.

Think of it like this: you wouldn’t let someone else speak for you at a major business event without giving them some pointers, right? The same goes for your online presence. Your voice is your brand’s most powerful tool.

Don’t worry if writing isn’t your strong suit. You’re not alone. SEO specialists are there to guide you, turning your ideas into polished content. So, embrace the collaboration. You bring the heart, they bring the strategy. Together, you’ll create content that not only climbs the Google ranks but also speaks directly to your customers.

And that’s what it’s all about.